SAN CLEMENTE, Calif.--(BUSINESS WIRE)--LifeModeler, Inc., the new name for Biomechanics Research Group, Inc., is preparing to launch an intensive outreach effort in the coming year and has announced the hiring of Freeman/McCue Public Relations, Irvine, Calif., as public relations agency of record. Shawn McGuan, Founder/CEO at LifeModeler, says the new market approach being taken by the company is part of an expanded effort to build on its already substantial worldwide customer base.