Inspiration For Big Pharma From Pixar And Facebook

Pixar’s Inside Out is magnificent – brilliantly conceptualized, beautifully realized — and just the latest in a remarkable series of strikingly creative, commercially successful films from this distinctive studio, led by Ed Catmull since 1986.

Most pharma companies would love to produce a similar string of imaginative (and remunerative) products; I’m not aware of any pharma (or other film studio, for that matter) that has come close. What is Pixar’s secret?

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