The same folks who first asked Americans, “Got Milk?” in ads that have become part of popular culture are out with a new and far edgier pitch. The question this time, put to stressed-out husbands and boyfriends is, “Are you a man living with PMS?” The campaign from the California Milk Processor Board is mainly online and can be found at the cheeky URL: EverythingIDoIsWrong.org. The milk promoters’ proposition this time around: “Milk can help reduce the symptoms of PMS,” so stock up, henpecked males everywhere.
