Bethlehem, PA, January 8, 2015 – Glemser Technologies is pleased to announce that it has chosen Maryland-based Benchworks as its marketing and branding services agency. The 2015 marketing campaign will highlight upcoming new Glemser product features.
In 2015, Glemser will offer:
• A new, friendlier user interface for its premier global labeling solution for pharmaceutical companies
• A TrackWise-Documentum connector created in partnership with Sparta and EMC
• An update to xmLabeling, making it RIM (Regulatory Information Management) and IDMP (identification of medical products) ready
Glemser will partner with Benchworks to increase awareness of these valuable updates within the life science industry. A multi-channel marketing campaign including a variety of media and services is planned.
“I am delighted to be partnering with Benchworks on our 2015 marketing initiatives,” said Ray Glemser, CEO of Glemser Technologies. “We are confident that Benchworks will help our clients better understand the value of our content management, quality management, and consulting solutions and services. We look forward to developing an effective marketing program with Benchworks to accelerate our continued growth.”
Commenting on the partnership, Melissa Johnston, Benchworks President, said, “We are thrilled to be working with Glemser, a leading provider of IT services and solutions that are integral to helping pharmaceutical and life science companies. Our strategic marketing plan is designed to promote the Glemser portfolio of products to its target audiences.”
About Glemser
Glemser provides innovative solutions and services that enable life science companies to improve their product quality, regulatory compliance and financial profitability. The company specializes in implementing leading content and quality management software for pharmaceutical and biotechnology companies throughout North America and Europe. For more information, visit www.glemser.com.
About Benchworks
Benchworks, a comprehensive marketing services firm headquartered in Chestertown, MD, was founded in 1991. The company specializes in the design, production, and launch of complete marketing and branding services. Additional Benchworks operating units include Benchworks Consulting and a licensed products division. Clients include a wide variety of companies in the pharmaceutical, beverage, manufacturing, marine, tourism, and education industries in North America and Europe. For more information, visit www.benchworks.com.
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