Given Imaging Ltd. Announces Podium Presentation at ACG Shows Economic Value of SmartPill(R)

LAS VEGAS, NV--(Marketwire - October 25, 2012) - Given Imaging Ltd. (NASDAQ: GIVN), a world leader in GI medical devices and pioneer of capsule endoscopy, today announced new data that was presented at the American College of Gastroenterology 2012 annual meeting that highlighted the economic value of using its newly acquired SmartPill GI monitoring system in evaluating patients with both upper and lower functional gastrointestinal symptoms.

Traditionally, patients with symptoms of upper or lower gastromotility disorders undergo gastric emptying scintigraphy and colonic sitzmarker testing. Due to the expense of conducting these types of evaluations, SmartPill is being studied as a cost-effective, radiation-free alternative for measuring gastric emptying and total GI transit times along with pH, pressure and temperature of the GI tract.

In the podium presentation, Cost-Effectiveness Analysis of Wireless Capsule Motility (WCM) Compared to Traditional Testing for Patients with Functional Gastrointestinal Disorders (#62), Lauren Gerson, MD, MSc, FACG, Stanford University, presented findings from a five year Markov analysis comparing the SmartPill GI monitoring system with traditional testing, including gastric emptying scintigraphy and colonic sitzmarker testing, of upper or lower GI motility disorders. Using costs based on 2011 Medicare rates, the study used a 45-year-old female patient with both upper and lower GI functional symptoms as the base case to analyze cost and quality-adjusted life years. The study found that the incremental cost-effectiveness ratio for wireless capsule motility testing was $18.437 and concluded that SmartPill was the more cost-effective approach in patients with both upper and lower GI symptoms compared with traditional testing. The study also concluded that for patients with isolated upper GI or lower GI symptoms, traditional testing is preferred.

“The economic indicators presented in this study, along with the proven benefits of SmartPill as a patient-friendly tool for evaluating motility disorders like gastroparesis and constipation, make SmartPill an exciting addition to our portfolio of innovative GI solutions,” said Homi Shamir, President and CEO, Given Imaging. “We look forward to leveraging Given Imaging’s substantial technological, clinical, marketing and sales resources to help realize SmartPill’s full potential.”

About ACG
The American College of Gastroenterology is a recognized leader in educating GI professionals and the general public about digestive disorders. Their mission is to serve the evolving needs of physicians in the delivery of high quality scientific, humanistic and cost-effective health care to gastroenterology patients. For more information, visit http://gi.org.

About SmartPill® GI Monitoring System
SmartPill is an ingestible medical capsule device that provides data that can assist physicians in the evaluation of gastroparesis and chronic constipation. The SmartPill GI Monitoring System was granted initial 510(k) release from the U.S. Food and Drug Administration (FDA) in July 2006.

About Given Imaging Ltd.
Since pioneering the field of capsule endoscopy in 2001, Given Imaging has become a world leader in GI medical devices, offering health care providers a range of innovative options for visualizing, diagnosing and monitoring the digestive system. The company offers a broad product portfolio including PillCam® capsule endoscope for the small bowel, esophagus and colon. The company also offers industry-leading GI functional diagnostic solutions including ManoScan™ high-resolution manometry, Bravo® capsule-based pH monitoring, Digitrapper® pH-Z impedance, and the SmartPill® GI monitoring systems. Given Imaging is committed to delivering breakthrough innovations to the GI community and supporting its ongoing clinical needs. Given Imaging’s headquarters are located in Yoqneam, Israel, with operating subsidiaries in the United States, Germany, France, Japan, Australia, Vietnam, Hong Kong and Brazil. For more information, please visit www.givenimaging.com.

Forward-Looking Statements
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