GeniCon Wins Major International Distribution Agreements

WINTER PARK, Fla., April 13 /PRNewswire/ -- GENICON, a leader in the laparoscopic surgical instrument field, has signed a number of major international distribution agreements that should significantly increase its global market share.

The agreements were signed after a highly successful week-long familiarization and training course held in Central Florida at the end of March. The 54 participants came from 17 countries, including Australia, China, Malaysia, Philippines, Poland, Saudi Arabia and the UK, and included surgeons and international distribution partners, as well as U.S. sales representatives.

“While this is not the first time GENICON has held such an event, this year’s program was far and away the most successful both in terms of the caliber and number of participants and the number of international distribution agreements secured,” says Founder, President and CEO Gary Haberland.

“We expect even more agreements to be signed over the next few weeks after the distributors fully evaluate their hands-on experiences during product demonstrations while in Central Florida,” Haberland says.

GENICON, which has its corporate headquarters in Winter Park, designs, manufactures and sells a wide range of award-winning laparoscopic surgical products and medical imaging systems to 48 countries worldwide.

The company launched a major national and international sales drive this year to increase its already growing market share. Italy, Greece and the UK are the main initial focal markets in its international sales push, while the Company also expects significant increases in its U.S. sales, especially from Department of Defense contracts.

“GENICON is recognized as an emerging leader in these marketplaces because of its innovative patented designs and commitment to the highest quality of both products and service,” Haberland asserts. “The minimally invasive surgery market is huge and growing and we are determined to be a major player in it.”

About GENICON: GENICON, founded in 1998, is an emerging leader in the design, production and distribution of patented laparoscopic surgical instruments. Its products are sold in over 48 countries. The Society of Laparoendoscopic Surgeons awarded GENICON the 2005 Innovations of the Year Award for the GENICON Bladeless Trocar(TM) system.The Company was also recognized with the U.S. Commerce Department’s Export Achievement Award in 2002. All GENICON products are designed and manufactured in their own ISO 9000 and 13485 certified, state-of-the-art facility in Greater Orlando. Contact: Clinton Hollowell, U.S. Sales Director, 321-947-1524 or e-mail: cbh@geniconendo.com .

GENICON

CONTACT: Bob Jordan, +1-407-788-7547, for GENICON

MORE ON THIS TOPIC