NEW YORK--(BUSINESS WIRE)--The NFL, GE (NYSE:GE) and Under Armour (NYSE:UA), today announced that they have joined with the U.S. Department of Commerce’s National Institute of Standards and Technology (NIST) to launch Head Health Challenge III, an open innovation competition to advance materials that better absorb or dissipate energy. These new materials could improve the performance of protective equipment for athletes, military personnel and those in dangerous occupations.
The challenge, which will award up to $2 million for innovative materials, is part of the $60 million Head Health Initiative, a multiyear collaboration between GE and the NFL. Launched in March 2013, the initiative includes a four-year, $40 million research and development program from GE and the NFL to develop next generation imaging technologies to improve diagnosis of mild traumatic brain injury. The initiative also includes $20 million open innovation challenges to address better ways to improve diagnosis, prognosis and protection from brain injury.
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