16 February 2017: Ashfield, part of UDG Healthcare plc, a global leader in providing outsourced healthcare services to pharmaceutical, device and biotech companies, will be hosting two sessions at eyeforpharma Barcelona as part of its continued commitment as a platinum sponsor. Eyeforpharma Barcelona, the largest pharmaceutical industry event in Europe, runs from 14th-16th March 2017.
Day One: Lee Wales, Strategy Director, will share his thoughts on “The age of personalisation: adopting a customer focused mind-set to create more engaging and effective medical affairs programmes”. This session will advise upon gaining a deeper understanding of your audience, creating strategic and personalised communication plans, and developing personalised content that connects.
Day Two: Nagore Fernandez, Head of Clinical Services – Europe, will share her thoughts on “The five big pitfalls to avoid for successful patient support programmes”. From this session you will gain insight from more than 15 years’ worth of experience in supporting patients, discover how to design, deliver and measure a truly differentiated programme, and receive practical dos and don’ts for success.
Ashfield will also have a booth at the entrance of the main exhibit hall. The team looks forward to welcoming visitors and will be organising a Q&A to raise money for a charitable cause: participants will answer one question on their business priorities by dropping a token into one of three boxes. Ashfield will donate £5 for every token to the chosen charity.
Day One: Lee Wales, Strategy Director, will share his thoughts on “The age of personalisation: adopting a customer focused mind-set to create more engaging and effective medical affairs programmes”. This session will advise upon gaining a deeper understanding of your audience, creating strategic and personalised communication plans, and developing personalised content that connects.
Day Two: Nagore Fernandez, Head of Clinical Services – Europe, will share her thoughts on “The five big pitfalls to avoid for successful patient support programmes”. From this session you will gain insight from more than 15 years’ worth of experience in supporting patients, discover how to design, deliver and measure a truly differentiated programme, and receive practical dos and don’ts for success.
Ashfield will also have a booth at the entrance of the main exhibit hall. The team looks forward to welcoming visitors and will be organising a Q&A to raise money for a charitable cause: participants will answer one question on their business priorities by dropping a token into one of three boxes. Ashfield will donate £5 for every token to the chosen charity.
