MCKINNEY, TX--(Marketwire - May 06, 2009) -
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Erchonia Medical, the global leader in low-level laser healthcare applications, has announced today that it has entered into an exclusive representation agreement with The HMC Company. Under the agreement, The HMC Company will secure and manage strategic partners that will market, distribute and support Erchonia’s entire offering of revolutionary medical technology products outside of North America.
The new relationship formed with The HMC Company illustrates Erchonia’s plan to become a global brand and major player in the medical device business -- an industry that grew to approximately $300 billion in 2008. Erchonia’s newest low level laser device, called Zerona™, recently appeared on the national CBS television daytime show, “The Doctors.”
“We have remained relatively stealth as a factor in the medical device market while we have been perfecting the science of low level lasers for healthcare,” said Steve Shanks, President of Erchonia. “The launch of the Zerona non-invasive body slimming laser in conjunction with retaining The HMC Company for business development and global branding is the next phase in our overall master plan for Erchonia.”
“I have been blessed to be directly associated with the building of major global brands in a variety of categories including Neutrogena™, Microsoft™, and Bowflex™,” said Rowland Hanson, President of The HMC Company. “However, given what I know about the efficacy of Erchonia’s current healthcare low level laser applications and the pending announcements of additional applications, the growth of Erchonia could rival the rates Microsoft experienced in the ‘80s and ‘90s.”
Hanson is best known for creating and executing Microsoft’s highly acclaimed branding strategy which included the market introduction of Microsoft’s most popular product -- a graphical interface that he named “Windows™.” Several books published on the history of Microsoft document the strategies he developed and executed that led to the dominance of the Microsoft and Windows brands. Most recently Hanson has consulted to a wide range of industries where he has successfully applied proven branding and global business development efficient and effective techniques.
About Erchonia
Erchonia is the global leader in low-level laser healthcare applications. For the past 15 years Erchonia has been conducting research & development with the world’s leading physicians to advance the science of low level lasers. Prior to market introduction, all Erchonia lasers are proven to be safe and effective through independent clinical trials. Currently thousands of Erchonia’s lasers are used daily to reduce body fat, eliminate pain, accelerate healing and treat acne.
For additional information, visit www.erchonia.com.
About The HMC Company
The HMC Company is a leading business development and strategic communications consulting firm with clients in a wide range of industries. From Microsoft to Starbucks to Eli Lilly, the founders of The HMC Company played key roles in the explosive growth of these global companies.
For additional information, visit www.theHMCcompany.com
Contact:
Melissa Barto
BLAZE
310-395-5050
mbarto@blazepr.com
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