EMD Serono, the biopharmaceutical company of Merck KGaA, Darmstadt, Germany in the U.S. and Canada, today announced that its Embracing Carers™ initiative has launched ‘Time Counts,’ a social media-led video series asking friends and families of caregivers to collectively give 1 million minutes of their time to better support caregivers around the world.
| ROCKLAND, Mass., July 16, 2019 /PRNewswire/ -- EMD Serono, the biopharmaceutical company of Merck KGaA, Darmstadt, Germany in the U.S. and Canada, today announced that its Embracing Carers™ initiative has launched ‘Time Counts,’ a social media-led video series asking friends and families of caregivers to collectively give 1 million minutes of their time to better support caregivers around the world. “Caregivers are critical contributors not only to a patient’s health, but also for health systems, which would be greatly disadvantaged without the millions of hours of their silent work,” said Belén Garijo, Member of the Executive Board and CEO Healthcare at Merck KGaA, Darmstadt, Germany. “Caregivers focus their services, energy and too often sacrifice their own health in order to help others. Through Embracing Carers™, we are dedicated to making carer support visible, recognized and considered a global health priority.” Embracing Carers™ recognizes that caregivers dedicate so much of their time to supporting a loved one that their own basic health-related activities are often selflessly sacrificed. For example, 54% of unpaid caregivers don’t have time to book or attend their own medical appointments, while 58% find it difficult to sleep on a regular basis, according to a 2017 Embracing Carers™ international online survey conducted by EMD Serono.1 ‘Time Counts’ by Embracing Carers™ hopes to assuage these time constraints by aiming to raise 1 million minutes of time to provide caregivers with support in their role. By sharing caregiver stories via social media, ‘Time Counts’ will encourage individuals to give time to help with specific tasks, such as grocery shopping, cooking a meal or checking-in to connect and let them know support is available. An advocate of ‘Time Counts’, actor Sean Hayes, famed for his Emmy-winning performance as Jack McFarland on NBC’s Will & Grace, shared his story of caregiving for his mother during her battle with Alzheimer’s disease and encourages viewers to help the caregivers in their own lives by giving their most valuable support of all – time. Sean has partnered with Embracing Carers™ to create a video message to announce ‘Time Counts’, which asks viewers to visit www.embracingcarers.com and participate. The aim is that through ‘Time Counts’, individuals will give time back to caregivers so they can better address their own health and wellbeing. “The International Alliance of Carer Organizations (IACO) is proud to be a strategic advisor for the Embracing Carers™ initiative that has become a global force in creating awareness and recognition of caregivers since 2017,” said Nadine Henningsen, IACO Board Chair. “Through innovative campaigns like ‘Time Counts’ we can build on this momentum to ensure caregivers are recognized and supported in their vital role.” For more information on Embracing Carers™, visit www.embracingcarers.com. About Embracing Carers™ About EMD Serono About the Embracing Carers™ International Survey About the International Alliance of Carer Organizations (IACO) 1 Embracing Carers™ International Survey. Censuswide 27 July – 8 August, 2017 Your Contact
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