Eidetics Launches Groundbreaking Data Visualization Service to Enable Pharma to Make Better Drug Development Decisions

BOSTON--(BUSINESS WIRE)--Eidetics, a leading global healthcare market research firm and division of Quintiles Consulting, today announced the commercial launch of their proprietary service application, Provenance. The new interactive tool provides pharmaceutical brand teams and clinical researchers with a panoramic view of complex data, utilizing advanced data mining techniques and Bayesian networks. Product development and marketing decision makers now have the ability to organize and analyze hundreds of variables at once, and instantly visualize statistically significant relationships.
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