In 2018, Cetaphil Unveiled Six New Product Launches, Further Expanding its Portfolio of Face, Body, and Baby Offerings Designed for Even the Most Sensitive Skin
In 2018, Cetaphil Unveiled Six New Product Launches, Further Expanding its Portfolio of Face, Body, and Baby Offerings Designed for Even the Most Sensitive Skin
FORT WORTH, Texas, Oct. 15, 2018 /PRNewswire/ -- Nestlé Skin Health is pleased to announce that Cetaphil, the #1 dermatologist-recommended brand of cleansers and moisturizers, received two 2018 Allure Best of Beauty Awards for its Extra Gentle Daily Scrub and Gentle Makeup Remover products. Every year, products compete to receive the coveted beauty award and undergo rigorous analysis by Allure editors and top industry experts such as dermatologists, cosmetic chemists, and makeup artists. Following Allure‘s public announcement on September 13, the publication honored Cetaphil, along with other winners from their annual “Best of Beauty” list, on September 17 at a cocktail reception in New York.
“We are so thrilled and honored to receive two Allure Best of Beauty Award wins this year,” said June Risser, Vice President and General Manager, Consumer Business at Nestlé Skin Health. “Cetaphil is committed to bringing skin health innovation to consumers and we anticipate that these wins will further contribute to the strong growth we are seeing from the brand, which is outperforming market growth in 2018. Over the past ten years, Cetaphil has secured eight Allure award wins across Best of Beauty and Readers’ Choice, and we could not be more excited to continue this trend.”
This year, the brand expanded its award-winning facial skincare line with the launch of its Extra Gentle Daily Scrub, Gentle Foaming Cleanser, as well as a Hydrating Eye Gel-Cream, which is an extension of its Hydrating line that features key ingredient, Hyaluronic Acid. True to Cetaphil’s product heritage, all three products are non-comedogenic, non-irritating, hypoallergenic, and dermatologist-tested.
In addition, Cetaphil entered the body wash category with its new Ultra Gentle Body Washes, available in Fragrance-Free, Soothing, and Refreshing scents. Of the move to the body category, Risser explains, “It was a natural next step for us to expand into the growing category of body washes in order to further leverage our strong brand equity of gentle but effective cleansing.”
Cetaphil is also proud to highlight its 2018 marketing campaign, “Complete Your Healthy Routine,” which has been disseminated across broadcast, print, and digital advertising, PR efforts, digital content, and social media. This program further highlights the importance of skin health in consumers’ overall health and wellness routines. When consumers choose Cetaphil, they choose a trusted brand with products that are uniquely positioned to care for their skin health.
For more information, visit www.cetaphil.com.
About Nestlé Skin Health
Nestlé Skin Health’s mission is to enhance quality of life by delivering science-based solutions for the health of skin. A pioneer in its field, Nestlé Skin Health provides the healthcare community, patients and consumers with a comprehensive portfolio of innovative technologies and products to protect, serve and enhance their skin health and overall wellbeing. We will change the way the world thinks about skin health.
About Galderma
Galderma, Nestlé Skin Health’s medical solutions business, was created in 1981 and is now present in more than 100 countries with an extensive product portfolio to treat a range of dermatological conditions. Galderma is a leader in the research and development of scientifically-defined and medically-proven solutions for the skin. Partnering with healthcare practitioners around the world to meet people’s skin health needs throughout their lifetime, the company contributes to Nestlé Skin Health’s vision to change the way the world thinks about skin health.
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SOURCE Cetaphil