BARCELONA, Spain--(BUSINESS WIRE)--Cegedim Dendrite today announced the expansion of its Alliance Program at the eyeforpharma Sales Force Effectiveness (SFE) Europe 2009 Conference. Embracing an Open Business Model, Cegedim Dendrite is expanding formal partnerships with selected technology, software and consulting companies in order to provide additional capabilities and services to customers. Cegedim Dendrite is the leading provider of Customer Relationship Management (CRM) solutions to the pharmaceutical industry.