Bulletproof 360, Inc. announced today that it will spinoff Bulletproof Labs.
| Bulletproof 360, Inc. announced today that it will spinoff Bulletproof LabsTM, the brainchild of famed biohacker, science author, and Bulletproof founder Dave Asprey. Bulletproof Labs will operate under the new name, Upgrade LabsTM (Upgradelabs.com). While the original Santa Monica Labs will retain its Bulletproof name, the company plans to quickly expand under the new Upgrade Labs brand name. With an AI-driven stack of more than 15 different technologies to improve mental and physical performance in less time, Bulletproof Labs is the world’s first human upgrade facility offering state-of-the-art biohacking equipment to the public. “Dave Asprey conceived Labs as a project based on his mission to radically improve lives and help people gain access to the same technologies he’s used to upgrade himself,” said Martin Tobias, CEO of Upgrade Labs. “With the success of our initial location in Santa Monica and support of the Bulletproof team, we are now well positioned to expand the Upgrade Labs brand, focus on a new mission, and raise new funding. While we now have a new name, we will always be a part of the Bulletproof family.” Bulletproof CEO and Founder Dave Asprey spent more than two decades and $1 million experimenting with cutting-edge equipment and technology to hack his own biology, losing 100 pounds and improving his mental and physical performance in the process. Upgrade Labs applies a series of these biohacks to improve members’ performance and recovery by training at a cellular level, which produces rapid and measurable results to unlock the full potential of their minds and bodies. Labs uses state-of-the-art biohacking equipment, including pulsed electromagnet fields, EEG neurofeedback, light therapy, oxygen, liquid nitrogen fueled cryotherapy, and many others previously only available to elite athletes and celebrities, or in university laboratories. Members focus on recovery, immune system function, cellular health, weight loss, sleep improvement, and cognitive performance. Upgrade Labs uses custom, proprietary “stacks” to allow members to reach their goals through a tracked and adaptive process, taking the guesswork out of physical and cognitive transformation by relying on data specific to their biology. “I created Bulletproof Labs with the dream of sharing biohacking technology that has completely changed my life and will change the lives of many more to come,” said Dave Asprey, CEO and Founder of Bulletproof. “It’s possible to improve more quickly than Mother Nature intended. I’m thrilled for Upgrade Labs to reach more people and am confident that Martin will supercharge the mission to bring Upgrade Labs to the next level.” With exciting partnerships and new locations already planned, Upgrade Labs is looking to expand nationwide as the leader in human performance, helping everyone reach their potential to be superhuman. For a full list of services, or to book your appointment at Upgrade Labs, please visit www.upgradelabs.com for more information. About Upgrade Labs About Bulletproof 360 Contacts: Mike Stommel
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