FT WORTH, TX, June 29, 2006 - BioSpace, Inc., the leading online information source for the life sciences, unveiled this morning the fifth edition of the Pharm Country™ Hotbed Campaign promoting the bioscience communities of Connecticut, New Jersey, New York, and Pennsylvania.
2006 Pharm Country Hotbed Homepage
Sponsored by Biotechnology Council of New Jersey (BCNJ), CURE, Long Island Life Sciences Initiative (LILSI) and Center for Biotechnology, Pharm Country is a unique branding and awareness campaign highlighting the organizations that constitute the dynamic bio-pharmaceutical industry of Connecticut, New Jersey, New York and Pennsylvania.
Bioscience companies AstraZeneca, Wyeth and Pfizer, and service providers Cardinal Health, i3 Research and Pall Life Sciences are among the life science-related organizations featured in the campaign. The effort also features research institutes, non-profit organizations and universities within the area.
“Recent reports issued by FierceBiotech, The Biotechnology Industry Organization (BIO) and Battelle, and our own industry survey conducted with Ernst & Young all point to the continuing emergence of New Jerseys’ biotechnology cluster,” said Debbie Hart, President of BCNJ. “The messages and outreach generated by the fifth edition of the Pharm Country™ Hotbed Campaign will play an important role for BCNJ, reinforcing the news that ‘good things’ are happening in New Jersey.”
“With a renewed emphasis on Pharm Country as the sole Hotbed Campaign for the states of New Jersey, Connecticut, New York and Pennsylvania, BioSpace continues its work with regional leaders to communicate daily on BioSpace.com the area’s life science industry activities,” said Brian Vacanti, Vice President of Marketing for BioSpace. “The fifth edition of the campaign captures the commitment of its members to life science industry growth. This is mirrored in BCNJ’s efforts, as New Jersey was recently named one of the world’s top five growth markets for biotechnology.”
The campaign features the iconic Pharm Country Map, created by BioSpace’s professional artist, which displays the corporate logos and facilities of participating organizations. The map is further enhanced through the integration of many functional components, including a Pharm Country Hotbed Homepage on BioSpace’s industry-leading Web site, BioSpace.com. Copies of the Pharm Country Map are available through BioSpace.
About BioSpace, Inc.
BioSpace, Inc. is globally recognized as the leading provider of Web-based resources and information to the life science, pharmaceutical, medical device and diagnostics industries. For over 20 years BioSpace has helped to accelerate communication and discovery among business and scientific leaders in the biopharmaceutical market. With a well-established site infrastructure and loyal online audience of over 1.5 million unique monthly visitors, BioSpace.com offers an unparalleled distribution channel for recruitment, investment, product, event and other life science industry messages. BioSpace, Inc., an onTargetjobs company, is headquartered in Ft. Worth, TX.
About Biotechnology Council of New Jersey
The Biotechnology Council of New Jersey was founded in 1994 by New Jersey biotechnology industry CEOs to serve as the voice of and advocate for the biotechnology industry in New Jersey. With more than 150 member companies, BCNJ is singularly focused on the growth and prosperity of New Jersey’s rapidly expanding biotechnology cluster. For more information, visit the BCNJ Web site at www.biotechnj.org.
Contact
BioSpace
Shelly Cariot
Marketing Manager
817-717-1405
scariot@biospace.com
