til recently in vitro diagnostics, which are tests that use fluid or tissue samples, were regarded as not very glamorous or profitable compared to their well-heeled cousins: imaging-based diagnostics, medical devices and therapeutics. But times are changing, and while they may never command the eye-popping $250,000 price tag that some newer drugs do, for example, there are still many experts who think there could be a Cinderella story for certain types of in vitro diagnostics.
