BIOLASE Technology, Inc. Reaches Key Early Milestone on Facebook

IRVINE, CA--(Marketwired - August 22, 2013) - BIOLASE, Inc. (NASDAQ: BIOL), the world’s leading manufacturer and distributor of dental lasers, and a pioneer in laser surgery in other medical specialties, today announced that it has reached an historic social media milestone, by exceeding 100,000 fans who have “Liked” its Facebook page at www.facebook.com/biolaseinc.

Since BIOLASE re-launched its Facebook page in September 2012, the social media platform has been developed as an integral part of the Company’s engagement with customers and patients. The Company’s growing Facebook fan community is comprised of dentists, other health care professionals, patients/consumers, and investors who actively follow daily postings on BIOLASE® products, corporate developments, and events. In the past 11 months, the page’s reach has grown dramatically through distinct messages designed to appeal to dental practitioners, medical and health professionals, and consumers who want to know more about the true benefits of BIOLASE’s state of the art technology.

In recent years, the development of numerous analytical tools has enabled companies to track their interactions on social media, and quantify the reach of their brand messaging across various social media platforms. BIOLASE uses several different metrics programs to track interactions on social media and quantify the effectiveness of its social media marketing efforts. The Facebook platform is a key component in BIOLASE’s digital media strategy, which also includes Instagram, LinkedIn, Pinterest, Twitter, and YouTube.

“BIOLASE appreciates the value of social media in marketing communications, especially since positive word of mouth resonates so well with our stakeholders and is actually amplified by social media connectivity,” commented Orlando P. Rodrigues, Vice President, Marketing. “Our social media strategy is a key part of an integrated marketing effort designed to more directly connect patients and consumers seeking dental care and dental practitioners with the meaningful benefits of our proprietary WaterLase® technology for routine dental procedures. In the past 11 months, for example, our total Facebook followers have grown from less than 4,000 to over 100,000. Facebook, Twitter, Instagram, Pinterest, and YouTube all provide digital platforms that allow BIOLASE to communicate our messages creatively, cost effectively, and engage our audience in a real-time manner.”

Federico Pignatelli, Chairman and CEO, added, “Considering the value of social media to today’s consumers and professionals alike, it is particularly encouraging that we have added so many fans in such a short period of time. In fact, the data we have seen indicates that we have more than doubled the number of ‘Likes’ of Sirona Dental Systems, Inc. (NASDAQ: SIRO), a leading dental equipment manufacturer and distributor. BIOLASE will keep leveraging the use of social media to raise awareness that WaterLase technology represents better dentistry clinically versus conventional practices, because it is virtually painless and safe. Today, that is the preferred method of treatment for both patients and dentists.”

About BIOLASE, Inc.
BIOLASE, Inc. is a biomedical company that develops, manufactures, and markets innovative lasers in dentistry and medicine and also markets and distributes high-end 2D and 3D digital imaging equipment and CAD/CAM intraoral scanners; products that are focused on technologies that advance the practice of dentistry and medicine. The Company’s proprietary laser products incorporate approximately 340 patented and patent-pending technologies designed to provide biologically clinically superior performance with less pain and faster recovery times. Its innovative products provide cutting-edge technology at competitive prices to deliver the best results for dentists and patients. BIOLASE’s principal products are revolutionary dental laser systems that perform a broad range of dental procedures, including cosmetic and complex surgical applications, and a full line of dental imaging equipment. BIOLASE has sold more than 23,000 lasers. Other laser products under development address ophthalmology and other medical and consumer markets.

For updates and information on WaterLase and laser dentistry, find BIOLASE online at www.biolase.com, Facebook at www.facebook.com/biolaseinc, Twitter at www.twitter.com/biolaseinc, Pinterest at www.pinterest.com/biolase, LinkedIn at www.linkedin.com/company/biolase, Instagram at www.instagram.com/biolaseinc and YouTube at www.youtube.com/biolasevideos.

BIOLASE® and WaterLase® are registered trademarks of BIOLASE, Inc.