ARLINGTON, VA – February 2, 2009 -BioInformatics, LLC (http://www.gene2drug.com) -- the leading market research and consulting firm serving the life science industry – will be a recognized sponsor of the First Annual Consumer Genetics Show (www.consumergeneticsshow.com) in Boston, MA at the Hynes Convention Center on June 9-11, 2009.
BioInformatics, LLC will also be exhibiting at the show. The first conference of its kind, this event will showcase both genetic testing companies offering a wide variety of products, as well as the genetic tool companies that support this emerging health care specialty.As personal genetic testing becomes a more prevalent subject in the mainstream media, consumers have become increasingly fascinated with the idea, but remain confused as to which tests or services may best suit their needs.
“The First Annual Consumer Genetics Show will provide a forum at which our company will be able to highlight and differentiate our tests for healthcare providers and consumers,” said Lewis Bender, CEO of Interleukin Genetics, Inc., who will be speaking at the show and whose company will be exhibiting. “This forum will allow us to interact directly with the public on how the results of genetic tests can provide an individual with clear guidance in a personalized manner to improve one’s quality of life.”
Allowing the public access to the exhibit hall will give consumers an understanding of the various genetic tests and products on the market, as well as provide insight as to which of these tests may be most appropriate for their needs. Companies that provide the genetic tools, next generation sequencing platforms and SNP analysis instruments for these tests will also be present, thus allowing the consumer to gain an understanding of the fidelity of testing in these various personalized genetic services.
“This field is largely uncharted,” noted Dr. Tamara Zemlo, Vice President of Advisory Services for BioInformatics, LLC. “The implications of consumers ordering genetic testing—without involving a physician—are vast, and this conference is the first of its kind to bring together the biotech, healthcare, diagnostic and legal pioneers in the emerging field of ‘personal genetics.’”
For an admission fee of $15 USD per person, a total of 1,500 registrants from the genetic research community and the public will be allowed access to the exhibit hall. Given the overwhelming interest in the show, those planning to attend are encouraged to register in advance in order to save a spot. Exhibitor and attendee registration forms, as well as more information about the First Annual Consumer Genetics Show, can be found at www.consumergeneticsshow.com.
ABOUT BIOINFORMATICS, LLC
BioInformatics, LLC is the premier research and advisory firm serving the life science industry. By leveraging our professional social network of more than 40,000 biomedical researchers, we have supported more than 300 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.
