DANVERS, MA--(MARKET WIRE)--Jun 4, 2007 -- “Why spend extra on mass-media advertising when you can reach almost as large an audience through other vehicles for a small fraction of the cost?” asks Stephen Cataldo, Director of Marketing, VasoActive Pharmaceuticals < http://www.vasoactive.us >, distributors of uniquely formulated branded topical lotions for temporary relief for minor arthritis, muscle and joint pain, as well as relief from athlete’s foot.