SALT LAKE CITY--(BUSINESS WIRE)--The Sorenson family of companies, an innovative group of enterprises founded by biotech billionaire James LeVoy Sorenson and son James Lee Sorenson, today announced the launch of GeneTree, a new type of family history networking Web site that empowers users with tools and resources to unlock the extensive ancestral information contained within their DNA. GeneTree (GeneTree.com) will allow millions of people to discover their deep family history connections and share meaningful family information and experiences with the worldwide Internet community.