NEW ROCHELLE, N.Y., Aug. 2 /PRNewswire/ -- Thomas Snead, president of Anthem Blue Cross Blue Shield, Southeast Region , will be the morning keynote speaker at the third annual Managed Healthcare Industry Forum on New Product Development, Nov. 12, 2004 at the Crowne Plaza Times Square Manhattan in New York City.
Mr. Snead will speak on the topic of "Crunch Time: Profitable Growth and the Future of Healthcare Product Design." Gail Boudreaux, president of Blue Cross Blue Shield of Illinois, will be the afternoon keynote speaker. Ms. Boudreaux will speak on the topic of "A Strategic Vision for Consumer-Driven Healthcare."
About 250 industry representatives are expected to attend the event, which is the managed care industry's largest conference devoted to new product development. "Health plans know that new product development is the key to their survival in an increasingly competitive and demanding marketplace," said Carl Mercurio, president of Corporate Research Group Inc. and a top healthcare analyst. "That's why the managed care industry is devoting so much time, energy and money to develop the health insurance product of the future."
The goal of the meeting is to showcase organizations at the forefront of innovative new product development to jump-start membership growth and address consumer demands for broad access to the highest quality healthcare at the lowest possible price.
Topics to be discussed at this year's event include the following:
-- Broadening the Mix: New Product Development Strategies of Top Health
Plans;
-- Win Big from the Burgeoning Market for Health Savings Accounts;
-- Hybrid Benefit Design: Opportunities and Pitfalls;
-- The Consumer-Driven Revolution: Report from the Front Lines;
-- Profiting from a Revitalized Senior Market
The 2004 Managed Healthcare Industry Forum on New Product Development is coordinated by Corporate Research Group Inc., publisher of Managed Healthcare Market Report and eHealth Insider. For information on how to register or sponsor, contact Reena Joseph, conference coordinator, at 914-235-6000, ext. 14, e-mail mcoforum@corporateresearchgroup.com, or visit http://www.corporateresearchgroup.com/.
Corporate Research Group Inc.CONTACT: Reena Joseph, Corporate Research Group Inc., +1-914-235-6000
Web site: http://www.corporateresearchgroup.com/
