Cambridge, Mass., May 21, 2009--Health care and life technologies marketing communications agency Seidler Bernstein Inc. (SBI) announced today that it has won a logo assignment from Microline PENTAX, Inc. of Beverly, MA, a wholly owned subsidiary of HOYA Corporation, headquartered in Tokyo, Japan. Founded in 1987, Microline is a wholly owned subsidiary of HOYA Corporation in Tokyo, Japan, a $4.5 billion company with approximately half of its revenue in medical business, including endoscopy and eye care. The company, acquired in 2004, designs, develops, manufactures and markets worldwide a broad range of minimally invasive reposable instruments for surgery. Starion Instruments(TM) Corp. is a wholly owned subsidiary of Microline. The company, acquired in April 2009, develops advanced surgical devices that enhance performance, minimize risk and improve patient outcome.
Microline’s product portfolio comprises cutting, dissecting, grasping, cauterizing and ligating instruments used in all laparoscopic surgical disciplines, including General Surgery, Ob-Gyn, Urology and Bariatric surgical procedures. Starion’s instruments employ a patented Tissue Welding technology that seals and divides soft tissue with only direct focused heat and pressure. Known for their effectiveness, reliability and versatility, Starion’s products are used worldwide for open and endoscopic Cardiac, Gynecology, General Surgery, Otolaryngology and Urology procedures.
Seidler Bernstein will create a new company logo for a new company name that will be unveiled soon. Account Supervisor Jennifer Nichols commented on why Seidler Bernstein was awarded the logo development assignment. “Sharad Joshi, President and Chief Operating Officer of Starion Instruments, worked with [SBI principals] Kathleen Bernstein and Jo Seidler in another context, and felt comfortable with the agency’s ability to execute the project in a way consistent with Microline’s strategic needs and in the required timeframe.”
Agency Account Team
Seidler Bernstein’s Microline PENTAX account team includes creative teammates Kathie Coe Renner, Alla Litovchenko and Will Tsang; and Account Supervisor Jennifer Nichols.
About Seidler Bernstein
Seidler Bernstein Inc. is an award-winning full-service marketing and communications agency serving industry leaders in health care and life technologies. Headquartered in Cambridge, Mass., the agency provides strategic planning; corporate identity and product branding; public relations and market education; promotional and sales programs; and advertising and media services. The agency is consistently named one of the nation’s “top health-care ad agencies” by Med Ad News magazine. Learn more at www.seidlerbernstein.com.
About Microline Group
Founded in 1987, Microline is a wholly owned subsidiary of HOYA Corporation in Tokyo, Japan, a $4.5 billion company with approximately half of its revenue in medical business, including endoscopy and eye care. The company, acquired in 2004, designs, develops, manufactures and markets worldwide a broad range of minimally invasive reposable instruments for surgery. Starion Instruments(TM) Corp. is a wholly owned subsidiary of Microline. The company, acquired in April 2009, develops advanced surgical devices that enhance performance, minimize risk and improve patient outcome.
Products: Microline’s product portfolio comprises cutting, dissecting, grasping, cauterizing and ligating instruments used in all laparoscopic surgical disciplines, including General Surgery, Ob-Gyn, Urology and Bariatric surgical procedures. Starion’s instruments employ a patented Tissue Welding technology that seals and divides soft tissue with only direct focused heat and pressure. Known for their effectiveness, reliability and versatility, Starion’s products are used worldwide for open and endoscopic Cardiac, Gynecology, General Surgery, Otolaryngology and Urology procedures. To learn more, visit www.microlinepentax.com and www.starioninstruments.com.
