LINDON, Utah, March 22, 2016 /PRNewswire/ -- Category leader in kinesiology tape and sports medicine taping products, KT Health (dba KT Tape) today announced official partnerships with six U.S. national governing bodies (NGBs), providing support and pain relief to athletes as they prepare for the 2016 Olympic and Paralympic Games in Rio de Janeiro.
Partnering with USA Cycling, USA Gymnastics, USA Track & Field, USA Triathlon, USA Rugby and USA Wrestling, KT Tape now has deals in place with seven total NGBs, including its partnership with U.S. Soccer that began in 2014. KT Tape will provide product and support for athletes, coaches and trainers at premier events and competitions, including U.S. Olympic Team Trials. In addition, as the official kinesiology tape licensee of the U.S. Olympic and Paralympic Teams, KT Tape will provide support through Rio 2016 and PyeongChang 2018 Games.
“As the official licensee of the United States Olympic Committee, it was important for our brand to also establish partnerships across a number of national governing bodies in order to support athletes training to compete at the highest level,” said Greg Venner, chief executive officer of KT Health. “Our products are designed to be used by every athlete, no matter the sport, enabling them to train longer so that they can finish stronger, and we are proud to align our brand with some of the best in the world.”
KT Tape also announced new additions to its family of athletes. Three time Olympian Meb Keflezighi bound for his 4th Games in the Marathon at Rio, three-time Paralympic medalist in swimming Tucker Dupree and gymnastics gold medalist from the famed “Magnificent Seven” of the 1996 Olympic Games Kerri Strug will join three-time Olympic gold medalist beach volleyball player Kerri Walsh Jennings and Olympic gold medalist pro basketball player James Harden as athlete ambassadors for the brand.
“KT Tape has been a staple to my training regimen since the 2008 Beijing Olympics after my rotator cuff surgery,” said Kerri Walsh Jennings. “As I, as well as the rest of Team USA, train to get to that podium, I couldn’t be more excited to be supported by and work with KT Tape.”
KT Health, founded in 2008 following the Beijing Olympic Games, was created to empower everyday athletes to relieve pain and provide muscle support. As the kinesiology tape category leader, KT Tape is the most widely distributed kinesiology tape brand in the United States and is also sold in more than 40 countries. In addition to its NGB and athlete partnerships, KT Tape has added four new products to its portfolio, expanding the brand’s offerings to further provide pain relief and support to athletes everywhere. New KT Tape products include:
- KT Tape PRO EXTREME: an elastic sports tape for pain relief and support in extreme conditions. PRO EXTREME is made of KT Tape’s exclusive synthetic material, engineered for maximum durability with our strongest adhesive for the ultimate adhesion. PRO EXTREME can be worn for 4-7 days at a time and is specially designed to provide effective support during strenuous activity through extreme conditions including wet conditions, high heat and high humidity. It’s also perfect for those with oily skin.
- KT Recovery+ Recovery Patch: specially designed to reduce swelling and inflammation from muscle injuries and its accompanying pain. KT Recovery+ patches work by microscopically lifting the skin away from the muscle and fascia below which decompresses the area. This allows for improved circulation in the affected area while also allowing faster removal of lymphatic fluid buildup caused by the injury.
- KT FLEX: specially engineered to provide more effective comfortable support for weak or injured knees. KT FLEX is for athletes, fitness enthusiasts, or those recovering from injuries who want extra support for knee joints without the bulk and restriction of a stabilizing sleeve.
- KT Recovery+ ICE/HEAT: KT Recovery+ Ice/Heat Compression Therapy System, interchangeable ice and heat packs, is a new way to treat muscles for peak performance or to speed recovery from a challenging workout or injury. The adjustable design provides ice/heat therapy to a wide variety of targeted body areas. Unlike other ice/heat therapy products on the market, KT Recovery+ Ice/Heat is portable and allows for increased mobility and easier use before, during, or after physical activity.
KT Tape will support its USOC licensee and NGB partners through a variety of media channel activations over the course of 2016 leading up to the Rio Olympic and Paralympic Games. KT Tape products are available in all USOC training centers and can be purchased at partner retailers including Wal-Mart, DICK’S Sporting Goods and Sports Authority, as well as online at KTTAPE.com.
For more information, go to KTTAPE.com.
About KT Tape
KT Health (dba KT Tape), based in Lindon, Utah, is the category leader in sports medicine taping products -- providing pain relief solutions and support for hundreds of common sports-related injuries. Used by professional athletes, Olympians and every day athletes, KT Tape products have been adopted in nearly every sport. Following the Beijing 2008 Olympic Games, KT Tape experienced accelerated growth as its products became widely available in retail channels. Currently, KT Tape products are sold in over 35,000 retail locations in the U.S. and 40 countries worldwide. KT Tape’s broad distribution covers sporting goods, food, drug and mass retail channels, as well as clinicians, online retailers and the company’s own e-commerce site, KTTape.com. KT Tape empowers consumers with a wealth of educational resources, including a vast library of online videos and on-site demonstrations at more than 150 athletic events each year. KT Tape’s official athlete endorsements of Olympic gold medalist in basketball, James Harden, and international beach volleyball star and three-time Olympic gold-medalist, Kerri Walsh Jennings continue to create visible awareness for the brand. With new innovations and an expanding product line, KT Tape continues to strengthen its global presence. For more information, visit KTTape.com.
Media Contact:
Brock Thatcher
212-714-5733
bthatcher@taylorstrategy.com
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SOURCE KT Tape
