NEW YORK, Jan. 9 /PRNewswire/ -- HealthSTAR Public Relations, LLC (HSPR) announced today that Sharon Robustelli has joined the firm as Senior Vice President, Consumer Healthcare.
A 15-year PR industry veteran, Sharon has a wide breadth of consumer marketing experience. In the consumer healthcare arena, she has led key product introductions and Rx to OTC switch programs for some of the industry’s leading organizations including Procter & Gamble, Johnson & Johnson, Pfizer and Pharmacia & Upjohn.
Robustelli will be responsible for driving overall communications strategy, integrated marketing efforts and day-to-day leadership of the consumer public relations efforts for all HSPR clients.
“Sharon’s extensive consumer branding expertise will help us continue to meet the needs of our growing client base,” says Helene Ellison, HSPR President and CEO.
“Sharon has solid experience creating and managing large consumer public relation platforms, building client and brand relationships and successfully leading integrated marketing teams. We couldn’t be more thrilled to be bringing her on board,” adds Executive Vice President and General Manager Erinn White.
Most recently, Robustelli spent two seasons with the National Basketball Association (NBA) as Senior Director, WNBA Communications. Prior to that, she spent five years as Vice President at Marina Maher Communications specializing in consumer branding and marketing to women.
“Bringing in talent like Sharon is one of the keys to our successful growth. This, coupled with a move to a new, larger office space at the end of January, positions us well for our planned 2006 expansion,” says Ellison.
With offices in New York City, HSPR is a full-service agency dedicated solely to healthcare, medical and pharmaceutical communications to professional and consumer audiences. Some of HSPR’s assignments include GlaxoSmithKline Consumer HealthCare, Bayer Consumer Care, Barr/Duramed, Solvay/Wyeth, and American Pharmaceutical Partners, Inc. HSPR is a HealthSTAR Communications’ company.
About HealthSTAR Communications
HealthSTAR Communications is one of the largest marketing services networks in the industry. Its sixteen integrated and complementary divisions provide a comprehensive portfolio of traditional and unique services. The HealthSTAR companies have worked with over 96 different pharmaceutical and healthcare manufacturers representing over 207 brands. HealthSTAR’s mission is to significantly improve the effectiveness and efficiency of healthcare communications. HealthSTAR offers a full range of marketing services to reach and communicate with all of the stakeholders in healthcare: providers, consumers, purchasers and managers. The company is privately held and based in Woodbridge, N.J. Learn more about HealthSTAR Communications at www.healthstarCOM.com
HealthSTAR Public Relations, LLC
CONTACT: David Schemelia of HealthSTAR Public Relations, +1-646-328-1455,or dschemelia@healthstarpr.com
Web site: http://www.healthstarCOM.com/
