NEW YORK, April 20 /PRNewswire/ -- Euro RSCG Life, a division of Euro RSCG Worldwide, today announced the creation of a new healthcare advertising agency called Euro RSCG Life Chelsea, and that it has also established Euro RSCG Life MetaMax as a stand-alone, fully-integrated global communications company. Several key employees have been assigned new leadership positions within the company to help drive the agency’s move forward as it continues to roll out its Power of One integration strategy.
Euro RSCG Life Chelsea, formed through the combination of Euro RSCG Life’s Becker and Questar agencies, will service an expansive client roster that includes leading pharmaceutical companies such as Wyeth, Boehringer Ingelheim, Bristol-Myers Squibb, Novartis and Johnson & Johnson. Mary Ann Capritti was named Chief Executive Officer of the new company, and Ed Stapor will serve as President. Cary Lemkowitz was named Chief Creative Officer. The new agency’s offices are located at 75 9th Avenue, in the Chelsea section of Manhattan (Tel. (212) 299-5000).
Euro RSCG Life MetaMax, headed by Doug Burcin, was originally created in 2003 to head the agency’s work on Aventis’ major new diabetes drug Lantus(R). It is a first-of-its kind company and reflects Aventis’ vision of having a single global communications partner across every communications discipline from advertising to public relations and medical education, in every market around the world. MetaMax gained critical mass in 2003 and, as a stand-alone global communications company, will have greater flexibility to pursue additional opportunities in 2004.
“Over the past year we have increasingly employed new ways of servicing our clients in response to their evolving needs and wishes to consolidate relationships with external agencies,” said Ron Pantello, Chief Executive Officer of Euro RSCG Life. “Our ‘Power of One’ strategy is designed to ensure that our customers receive the best services in a single place. By reshaping our flagship agencies we’re adding value while creating economies for our clients. It’s a unique concept, and as we continue to execute on this strategy, we will also further define new ways to expand our own business going forward.”
“These leadership moves across Euro RSCG Life further reinforce our commitment to adding value to our customers and bringing innovative creativity to the fast-changing advertising sector,” said Diane Harri, CEO Americas of Euro RSCG Life. “These experienced leaders will focus on infusing our clients’ business with new vitality and creative direction, while assuring that we offer greater contributions and levels of support than ever before.”
Euro RSCG Life aligns the company’s 44 health-focused offices in 16 major markets around the globe. It has created a single network with almost 1,000 employees that is poised for strategic growth by offering clients every discipline they need to build their businesses, including advertising, public relations, event promotion, medical education, consumer advertising, interactive and consulting services. The network’s client roster includes Aventis, Boehringer Ingelheim, Novartis, Pfizer, Schering-Plough and Wyeth. Euro RSCG Life is part of Euro RSCG Worldwide, a leading global marketing communications agency, and the largest unit of Havas, the world’s sixth- largest communications group .
Press Contacts: Diane Harri, Euro RSCG Life Worldwide, (212) 251 7901 Tony Russo, Euro RSCG Life Worldwide, (212) 845-4251
Euro RSCG Worldwide
CONTACT: Diane Harri, +1-212-251-7901, Tony Russo, +1-212-845-4251, bothof Euro RSCG Life Worldwide
