PITTSBURGH, Sept. 20 /PRNewswire/ -- CommuniTech, LLC ( http://www.mktgcommunications.com/ ) announces that it has been selected to develop and implement marketing initiatives for Keystone Therapeutics, Inc., a Pittsburgh-based company that designs, develops, markets and maintains Web-based solutions for the management of patients with chronic health conditions.
The company has hired CommuniTech to help market its most recent product, DoseResponse(R) Home Testing(TM), which provides patients with a palm-sized finger-stick testing device that supports the management of Coumadin(R) anticoagulant therapy within the privacy of patients’ homes. Each time a test is performed, the patient uses the telephone to submit the results into their physician, saving continual trips to their physicians’ office or testing labs.
CommuniTech will create product collateral, a unique proposal kit geared toward physicians, as well as public relations initiatives.
“Our product simplifies life for Coumadin patients,” said Philip Keys, president of Keystone Therapeutics, Inc. “When diagnosed with a chronic condition, patients know that they will be spending a substantial amount of time at their doctor’s office. Through our marketing initiatives, we want to make these patients aware that there is a new, simplified option for their monitoring needs. We selected CommuniTech because we had worked with them in the past and knew they had a creative, professional strategy that would make our materials both eye-catching and informative -- once patients pick up our literature, it is readily evident as to what our product can do for them.”
About CommuniTech
Founded in 1996, CommuniTech is a Pittsburgh-based marketing firm specializing in the technology sector, offering services that range from complete marketing strategy development through full-service implementation. In addition to the tech industry, CommuniTech also provides services to the education, consumer, health care, nonprofit, manufacturing, finance, utilities, and services markets. The firm, which has won several awards for marketing excellence, is based in Bridgeville, PA (Allegheny County), just outside of Pittsburgh. For more information, contact CommuniTech at 412-221-4550 or visit http://www.mktgcommunications.com/ .
CommuniTech
CONTACT: Pam Selker Rak, President of CommuniTech, +1-412-221-4550, orpam.rak@mktgcommunications.com
Web site: http://www.mktgcommunications.com/
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