MORRISTOWN, N.J., April 27 /PRNewswire/ -- Bayer HealthCare’s Consumer Care Division has announced the next chapter in the ALEVE(R) Good News story -- a “Daily Dose of Good News.” From May 1 to May 31, a new ad featuring the true and inspirational story of someone who has overcome arthritis pain with the help of ALEVE, will air each day on television stations from coast to coast.
The “Daily Dose of Good News” campaign is part of the ALEVE brand’s fully integrated marketing initiative launched at the end of 2005 that includes the promotion of “Good News” through advertising, promotions, public relations, and the “ALEVE Good News” Web site at http://www.Alevegoodnews.com . The goal of the campaign is to reinforce the ALEVE brand’s commitment to providing a positive influence in people’s lives.
“When we asked people to share their good news with ALEVE, we received thousands of responses. These stories were so impactful that we wanted to be able to more broadly share them, and truly establish these real people as role models for others who are currently suffering with the pain of arthritis,” said Jay Kolpon, Vice President, Marketing and New Business Development, Bayer Consumer Care Division. “We want to continue to provide a positive message to people with arthritis and let them know that options for pain relief are available and can make a significant difference in their lives.”
More than 2,000 consumers have shared their personal experiences on the “ALEVE Good News” Web site, including the 31 stories to be featured during the advertising campaign. Be it a senior tap dancer, a stay-at-home Dad, or a Mom who wants to be able to climb the bleachers at her son’s football games, each talks about the impact pain relief with ALEVE has had on their lives.
“These are their stories, in their words. We just turned the camera on and got out of the way,” noted Ed Maslow, Senior Creative Director at BBDO, the agency that created the campaign.
The commercials were shot documentary style over 12 days in three hub cities - New York, Miami and Phoenix. A total of $10 million was spent to purchase all of the time slots, including television and radio day parts for the month of May.
About ALEVE
ALEVE (naproxen sodium) is an over-the-counter (OTC) pain reliever that has safely been used by millions of Americans for more than a decade. ALEVE provides proven efficacy and the convenience of all-day relief with just two pills for the treatment of aches and pains due to minor arthritis pain, muscular aches, backache, headache, toothache, menstrual pain and pains associated with the common cold.
About Bayer Consumer Care
The Consumer Care Division of Bayer HealthCare LLC, is headquartered in Morristown, N.J. Bayer’s Consumer Care Division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer(R) Aspirin, Aleve(R), Alka-Seltzer Plus(R), Bactine(R), RID(R), Phillips(R)’ Milk of Magnesia, Midol(R), Alka-Seltzer(R), One-A-Day(R) vitamins and Flintstones(TM) vitamins.
Bayer HealthCare, a subsidiary of Bayer AG, is one of the world’s leading, innovative companies in the health care and medical products industry based in Leverkusen/Germany. In 2005, the Bayer HealthCare subgroup generated sales amounting to some 9.4 billion Euro. Bayer HealthCare employed 33.800 people worldwide in 2005. The company combines the global activities of the divisions Animal Health, Consumer Care, Diabetes Care, Diagnostics and Pharmaceuticals. Since January 1, 2006 the new Pharmaceutical Division consists of the former Biological Products and Pharmaceutical Division and now comprises three business units: Hematology/Cardiology, Oncology and Primary Care. Bayer HealthCare’s aim is to discover and manufacture products that will improve human and animal health worldwide. The products enhance well-being and quality of life by diagnosing, preventing and treating diseases.
Bayer Consumer Care
CONTACT: Tricia McKernan of Bayer HealthCare, Consumer Care Division,Global Communications, 1-866-683-1126, tricia.mckernan.b@bayer.com; orRebecca Zeitler of HealthSTAR Public Relations, +1-646-722-8823 or+1-212-532-0909, rzeitler@healthstarpr.com
Web site: http://www.Alevegoodnews.com/
