5 PRIME Re-launches Website to Better Meet U.S. Life Science Customers’ Ordering Demands

Gaithersburg, MD / Hamburg, Germany --- Oct. 30th 2009 --- 5 PRIME an international supplier of advanced molecular biology products today launched its new US webshop and its redesigned webpage which offer life science customers in the U.S. a more convenient way to directly order all of the company’s kits and reagents.

The redesigned website www.5PRIME.com features improved navigation and specific research application pages, enabling customers to easily select the products most relevant to their research. In addition, the new literature database with access to more than 250 protocols and manuals provides customers with a valuable resource to find optimal solutions for their specific samples.

Via the secure 5 PRIME webshop, customers can purchase directly the complete 5 PRIME portfolio including nucleic acid purification, PCR, protein expression and the newly acquired RTS Rapid Translation System for cell-free protein expression. Customers can order using all major credit cards or pay via invoice. A full order history is provided and multiple shopping lists and shipment addresses can be maintained making regular orders a straightforward process.

“After the successful launch of our German webshop earlier this year, its new US counterpart enables us to respond faster and more efficiently to US customers’ needs”, said Bernd Haase, CEO of 5 PRIME. “It is a valuable addition to our distribution through Fisher Scientific which continues to be our trusted partner in the USA.”

About 5 PRIME 5 PRIME is a life science company committed to providing researchers worldwide with high quality molecular biology products at attractive prices.

Founded 2006 in Hamburg, Germany, 5 PRIME set out to commercialize the former Eppendorf-5-Prime reagent portfolio and selected assets from the former Gentra product line and has recently added the former Roche Applied Science RTS Rapid Translation System to its portfolio. 5 PRIME now offers a comprehensive range of more than 220 high quality products for all common molecular biology applications such as nucleic acid purification: plasmid DNA, genomic DNA, and RNA, nucleic acid amplification: end point and real-time PCR, and RT-PCR, recombinant protein expression, purification and detection, cloning and transfection reagents. 5 PRIME products combine innovative features such the HotStart/ColdStop™ PCR technology with excellent performance and great value for money.

Today, 5 PRIME has established offices in Hamburg, Germany and Gaithersburg, USA and is represented globally through own sales and distributor network. More information can be found at www.5PRIME.com.

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