LUMBY, BC--(Marketwire - March 25, 2009) -
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avVaa World Health Care Products, Inc. (PINKSHEETS: AVVH), is a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products. avVaa’s patented mineral topical solutions are formulated to treat and relieve the adverse effects of chronic skin conditions/irritations by improving the quality of life and well-being to our consumers, both human and animal.
Lorie Campbell-Farley, President/COO, says our sales and marketing division of avVaa World Health Care will aggressively undertake both direct response TV marketing and internet marketing initiatives to drive sales in targeted market areas.
Our core products in the market are the skin care products: NEUROSKIN® Psoriasis Relief, NEUROSKIN® Acne Treatment, NEUROSKIN® Itch Relief and NEUROSKIN® mild Skin Moisturizer followed by other skin treatments and Medi Spa products. Sales and marketing efforts will be initially focused on the USA markets direct to consumer and individuals suffering with psoriasis, eczema and acne and various other skin diseases. The estimated market potential in the USA is 17 million Americans with acne, 7 million Americans with Psoriasis and 16 million Americans with eczema for a total of 40 million in the US, spending $4 billion on treatments for psoriasis, eczema, and acne per year.
avVaa’s objective of each Neuroskin® production is to produce a commercial in infomercial format intended to generate product sales, while at the same time increasing public awareness of the product. avVaa World Health Care extended results for a 12 month period of the national TV branding show a projected gross retail sales profitability of $6,752,457.
In addition to this, Ms. Farley says the program will concurrently act as a lead generation tool for follow-up sales, as well as create brand awareness to help generate new retail opportunities.
avVaa can make things happen by creating more buzz in marketing, with Direct Response TV marketing and with a media company. The first of three campaigns will target consumers that suffer from Psoriasis, acne or other skin ailments that haven’t been able to find long-term relief with out toxic side-effects.
relief has arrived...
Improving quality of life and well-being for humans and domestic animals... naturally...
About avVaa World Health Care Products
avVaa World Health Care Products is a global biotechnology company that specializes in effective, all natural, therapeutic skin care products that improve quality of life and well being for consumers.
avVaa’s patented European skin care formulas are scientifically registered, FDA-Compliant, and were developed to relieve and treat the symptoms of common skin ailments, including: eczema, psoriasis and acne. avVaa is poised to manufacture and market its OTC Neuroskin® line of skin care products through mass, food and drug channels in the United States and globally. The Company’s secondary line of equine and pet care related products are already being distributed throughout all of Canada. For more information, visit: www.avvaa.com.
Safe Harbor: Statements contained in this press release that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from estimated results. Management cautions that all statements as to future results of operations are necessarily subject to risks, uncertainties, and events that may be beyond the control of AVVAA World Health Care Products, Inc. and no assurance can be given that such results will be achieved. Potential risks and uncertainties include but are not limited to the ability to procure, properly price, retain, and successfully complete projects, the availability of technical personnel, changes in technology, and competition.
For additional information on avVaa contact Jack Farley, Chairman/CEO at jfarley@avvaa.com or Lorie Campbell-Farley, President of Sales and Marketing at lcfarley@avvaa.com or visit: www.avvaa.com, www.help4skincare.com, www.naturesgroom.com.
Investor Relations:
Merle Goertz (West Coast)
avVaa World Health Care Products
1-604-688-2349