SOMERVILLE, Mass., April 7, 2008 /PRNewswire-FirstCall/ -- Spotfire (http://spotfire.tibco.com), a division of TIBCO Software Inc. , today announced that AstraZeneca (www.astrazeneca.com) in The Netherlands is using the TIBCO Spotfire(R) enterprise analytics platform to meet the Business Intelligence (BI) needs of its sales and marketing professionals. The Spotfire solution delivers real-time performance reporting and analysis to help the company’s entire sales & marketing team improve their efficiency and effectiveness.
Etienne Jap, Director of Business Report & Market Resources, said: “We started using Spotfire as a temporary tool to help us manage data in a new SQL data warehouse we had set-up to help support sales & marketing analysis. Our previous reporting system had relied upon BusinessObjects but this was not adequate to meet the needs of our expanding sales & marketing teams as it was slow and we could only get reports on a weekly or monthly basis.
“We found the TIBCO Spotfire software so effective that we recommended to our executive team that we expand the use of Spotfire across our entire sales & marketing teams,” he continued.
AstraZeneca started using Spotfire(R) in May 2007 and went for a full roll-out shortly after. Jurgen Antonis, Manager Sales Force Effectiveness, said, “Spotfire has made an immediate difference to the efficiency of our sales and marketing operations. It allows our sales reps to upload information on their sales performance daily and to measure their progress against agreed targets and objectives. It also allows our executive team to see how our sales teams are performing and if any adjustments need to be made to help us meet our targets and growth criteria.”
Reports are now delivered on a daily and hourly basis and AstraZeneca employees can interrogate the data in different reports and visualizations to see specific performance information relating to different parts of the company. Currently around 50 senior managers are using the full Spotfire Enterprise Player and another 200 AstraZeneca employees, mainly sales reps, will start using Spotfire with the TIBCO Spotfire Web Player for remote access shortly.
According to Antonis, “We can run reports off Spotfire based on KPI calculations, both for individual employees, managers and departments. This has made a massive difference to the way we are able to run our operations and this has been possible because our leadership team has seen the power and potential of this BI tool to help us make a real difference to our business performance.”
Christian Marcazzo, senior director, life sciences analytics at Spotfire, said, “The Pharmaceutical industry is under extraordinary market pressure to be more efficient and effective in every area of business. Companies like AstraZeneca understand the necessity of equipping front line employees in areas such as sales and marketing with a fast, interactive, and visual business intelligence solution to help the business meet its objectives. Speed and adaptability set Spotfire apart from traditional BI tools and allow us to give our customers the competitive advantages these offer.”
About AstraZeneca
AstraZeneca is a major international healthcare business engaged in research, development, manufacturing and marketing of prescription pharmaceuticals and supplier for healthcare services. AstraZeneca is one of the world’s leading pharmaceutical companies with healthcare sales of US $29.55 billion and is a leader in gastrointestinal, cardiovascular, neuroscience, respiratory, oncology and infection product sales. AstraZeneca is listed in the Dow Jones Sustainability Index (Global) as well as the FTSE4Good Index.
About Spotfire
The Spotfire Division of TIBCO Software Inc. is a leading provider of enterprise analytics software for next generation business intelligence. Spotfire offers a visual and interactive experience that helps professionals quickly discover new and actionable insights in information. Distinguished by its speed to insight and adaptability to specific business challenges, Spotfire rapidly reveals unseen threats and new opportunities, creating significant economic value. Spotfire customers include industry leaders among the Global 2000 that have deployed Spotfire analytics to gain an information advantage over their competitors. For more information, visit http://spotfire.tibco.com.
TIBCO, TIBCO Software and Spotfire are trademarks or registered trademarks of TIBCO Software Inc. and/or its subsidiaries in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.
CONTACT: Amy Groden-Morrison of Spotfire, Inc., +1-617-702-1710,
amy.groden@spotfire.com; or Penny Flood of Ascendant Communications,
+44-7956-425-938, pflood@ascendcomms.net, for Spotfire
Web site: http://spotfire.tibco.com/
http://www.astrazeneca.com/
