STARTING TODAY: THINX (BTWN) Underwear for Young People with Periods Available Online

Published: Sep 10, 2018

Period Solutions Company, THINX, Launches THINX (BTWN), Underwear For Young People With Periods

NEW YORK, NY — Starting today, Thursday, September 6th, THINX (BTWN), period-proof underwear made specifically for tweens and teens is available for sale online.

The new line, created by THINX, the innovative period solutions company and creators of period-proof underwear, is designed to help make first and early-year periods easier. THINX (BTWN) also created online platforms that will serve as go-to resources for parents seeking tips for discussing and preparing for their child’s period, helping both parents and young adults feel more comfortable about what is happening to their changing bodies .

The youth sizing of THINX (BTWN) will be available for young people with periods ages 9 through 16 years old.

VIEW THE (BTWN) LINE HERE: http://www.thinxbtwn.com

“First periods can be a scary and challenging time for both the parents and children. Our customers have repeatedly requested a product designed for young people with periods, and we listened. With the launch of THINX (BTWN), parents have the opportunity to help ease their tween or teen into their first period by providing an easy to use and environmentally friendly solution to what can be an anxiety-ridden time.” said Maria Molland, CEO, THINX, Inc.

Additionally, THINX (BTWN) offers young adults and parents the opportunity to eliminate the uncertainty of when a first period will arrive, as it looks and feels like everyday underwear, but contains special technology designed to absorb menstrual fluids. During the first few years of having a period, flows are often inconsistent or irregular, which can be frustrating for young people to manage. Wearing THINX (BTWN) on a regular basis can prevent the embarrassment, and alleviate the anxiety of their period leaking through their clothes in school, or elsewhere in public.

“Anyone with a period can think back to their early years and probably recall at least one, if not multiple, cringe-worthy stories that involved getting their period,” added Molland. “Imagine if period underwear were available at that time, and the embarrassment it would have saved.”

Siobhan Lonergan, Chief Brand Officer, added, “We created THINX (BTWN) to introduce the next generation to a better way to period, one that delivers comfort, versatility, and above all, confidence for young people who are dealing with so much physical and emotional change as they grow up. We believe that future generations deserve a more positive perception of periods, so they can embrace the natural changes of their bodies and enjoy this incredible stage of their lives.”

Like THINX, THINX (BTWN) is designed with special technology to absorb and prevent leaks, and made with an organic cotton body so young adults won’t be exposed to harmful chemicals, unlike traditional pads and tampons. Parents today are hyper-aware of what their children are exposed to, from seeking out food with the best ingredients and all-natural beauty and body care. This is a natural extension of those values, which we also share: An all-natural,  eco-friendly option to traditional period products that can reduce cost and waste of over time.

THINX (BTWN) is  available in three colors (Beet Juice, Let’s Polka! and Tidal Wave) and comes in three different styles (Shorty, Bikini, and Brief). Each style has a unique “period mascot” that corresponds to different moments associated with the experience of menstruating: Enjoy the ride (horse/Shorty), stay curious (cat/Bikini), and laze away (sloth/Brief). These characters are meant to offer young adults the opportunity to better identify their period style, as well as better understand the range of emotions and experiences that come with having a period. THINX (BTWN) retails for $23 individually, and a three-pair “Fresh Start Period Kit” sells for $59.

To learn more about THINX (BTWN) click here: http://www.thinxbtwn.com

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THINXTHINX (BTWN), and Icon create underwear that champion and support bodies throughout different stages of life. From first periods to post-menopause and all the little leaks in between, THINX, THINX (BTWN), and Icon aim to empower their customers with sustainable solutions, all while breaking taboos around menstruation and bladder leaks.

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