Valeritas Replaces Complicated Client/Server CRM with Intuitive Veeva Systems, Inc. CRM in the Cloud

PLEASANTON, Calif.--(BUSINESS WIRE)--With its innovative and simple-to-use insulin delivery device, the V-Go™, Valeritas knows the importance of easy-to-use delivery mechanisms. Its CRM system is no exception. The medical technology company desperately wanted to replace its convoluted, problematic client/server CRM system with something more straightforward to deliver valuable physician information to its commercial teams and vice versa more efficiently. Valeritas turned to cloud-based Veeva CRM and Veeva iRep for the iPad, the same system used by its valued contract sales partner, inVentiv.