Tivity Health to Add New Features to Engage SilverSneakers Members in Fitness and Social Activities
Published: Oct 08, 2018
NASHVILLE, Tenn., Oct. 8, 2018 /PRNewswire/ -- Tivity Health (NASDAQ: TVTY) announced today the features and benefits being offered to eligible Medicare Advantage and Medicare Supplement members in 2019 through SilverSneakers®, the nation's leading fitness program designed exclusively for older adults. SilverSneakers engages participants and drives sustainable behavior change through access to partner locations, fitness and community centers, a wide variety of programming options, and activities that incorporate physical well-being and social interaction.
"SilverSneakers has been proven to not only reduce healthcare costsi.and improve the physical health of those who participate, but also to increase their social engagement;ii which is recognized as a critical component of good health and longevity," said Donato J. Tramuto, CEO of Tivity Health. "In 2019, our goal is to get more eligible SilverSneakers members enrolled and engaged in the program to experience these benefits for themselves. We are committed to a member experience that offers seniors unique opportunities and best-in-class resources to maintain an active lifestyle and make vital social connections."
SilverSneakers continues to maintain a Net Promoter Score – a measure of how likely members are to recommend the program to their friends -- of 81, significantly higher than many leading national brands. For 2019, Tivity Health will add several new features to continue to improve the member experience:
SilverSneakers GO will be available for download through Apple and Google Play.
Social Engagement Resources
To further expand the social opportunities for seniors, SilverSneakers plans to roll out SilverSneakers Connect™ in 2019, a digital platform to connect seniors with events in their local community and with other seniors with similar interests. SilverSneakers Connect will be available via a web portal and mobile application – members will not need a smartphone to gain access.
The Tivity Health Experience Center, often the first point of contact for eligible members, will expand its outreach capabilities in 2019 to connect with and drive members to engage in activity including SilverSneakers programming and community events. The Experience Center, historically known as the "call center" within Tivity Health, made over 1 million outbound calls to members in 2018.
"SilverSneakers is more than an exercise program, it is a community of friends who feel like family," said Sally Miller, the 2018 SilverSneakers Swanson Inspiration Award winner. "We motivate each other, we support each other, and we have fun together, all while improving our health. It is a great way to connect with friends your own age, and to build a network of support."
SilverSneakers is only available through participating health plans. The program is currently offered to Medicare Advantage and Medicare Supplement members through more than 60 health plans nationwide, and four additional plans will begin offering SilverSneakers in 2019. Membership includes nationwide access to more than 15,000 partner locations. The network of partner locations will continue to grow in 2019 and includes non-profit partners such as the YMCA and other community-based organizations, locally-owned independent fitness locations and national partners, including 24 Hour Fitness, Curves and LA Fitness.
"SilverSneakers has a 26-year legacy of helping seniors to improve their cardiovascular health, strength, balance and flexibility through group fitness and through access to all of the benefits of gym membership," said Chris Roussos, CEO of 24 Hour Fitness. "Whether you're a veteran gym member or a newcomer, SilverSneakers offers something for everyone and is a core part of our overall programming and our commitment to improving the health and well-being of older adults."
SilverSneakers members can visit any participating fitness location in any city, so that they always have access to a convenient fitness option. In addition, members have access to the growing FLEX network, which includes community centers, senior centers, medical facilities, parks and other locations. SilverSneakers group fitness classes are taught by a trained instructor and each partner location has a dedicated program advisor.
SilverSneakers members enjoy digital access to the latest health education and lifestyle information, as well as information about social activities and networking, through a monthly email newsletter, the SilverSneakers' social media channels and SilverSneakers.com.
About Tivity Health
i Crossman, A.F. (2018) Healthcare cost savings over a one-year period for SilverSneakers group exercise participants.
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SOURCE Tivity Health, Inc.
Company Codes: NASDAQ-NMS:TVTY