Schering-Plough Corporation New CLARITIN(R) Eye Relieves Itchy Eyes For Up To 12 Hours

KENILWORTH, N.J., Aug. 11 /PRNewswire-FirstCall/ -- Schering-Plough Corporation today announced the launch of CLARITIN Eye, an antihistamine eye drop strong enough to control itchy eyes all day or all night. Found in the eye care aisle wherever over-the-counter products are sold, CLARITIN Eye works in minutes to relieve the itch of allergy eyes for up to 12 hours with just one drop.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090811/NY59751 )

To support the introduction of the new product, the makers of CLARITIN will kick off the launch with national advertising as well as launching the brand's first official Facebook page. The page features a "CLARITIN Eye Makeover" application where fans are invited to upload their favorite photos and use the application to clear the red eye in their pictures. The page, available at facebook.com/claritineye, offers resources for allergy sufferers including facts, tips and a photo gallery where visitors can show how they "Live Claritin Clear(R)."

About CLARITIN(R)

All CLARITIN brand products are non-drowsy and available without a prescription. CLARITIN provides powerful, 24-hour allergy relief and comes in a variety of forms, including: CLARITIN(R) Tablets, CLARITIN(R) Liqui-Gels(R), an easy-to-swallow liquid-filled capsule, and CLARITIN(R) RediTabs(R), a quickly dissolving tablet for ages 6 and older. In addition, CLARITIN(R) 12-Hour RediTabs(R) provide the flexibility to manage allergy symptoms all day or all night. CLARITIN-D(R) is available behind-the-counter in 12 or 24-hour extended release tablets and also includes the decongestant pseudoephedrine for powerful nasal congestion relief. CHILDREN'S CLARITIN (R) comes in great-tasting Grape Chewables or Syrup forms and is safe and effective for kids 2 and older when used as directed.

CLARITIN is the No. 1 physician-recommended and pediatrician-recommended non-drowsy over-the-counter allergy brand. The CLARITIN Rx-to-OTC switch in 2002 was the largest switch ever - and the first and only for a non-drowsy antihistamine. For more information on allergies and treatment, visit www.CLARITIN.com.

Video: http://www.prnewswire.com/mnr/claritin/39444Photo: http://www.newscom.com/cgi-bin/prnh/20090811/NY59751
PRN Photo Desk, photodesk@prnewswire.comSchering-Plough



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