California Pharmacists Association Braces for Largest Attendance at Event

Published: Mar 02, 2018

SACRAMENTO, Calif.--(BUSINESS WIRE)-- California Pharmacists Association (CPhA) is preparing for the largest attendance at their annual conference, Western Pharmacy Exchange (WPE). WPE will be held in San Diego, California from April 12-15, 2018. Catering to practicing pharmacists, student-pharmacists, pharmacy technicians, and academicians throughout California, this year’s event is trending for their largest number of both attendance and exhibitors.

“Every year, WPE grows substantially from the previous year,” said CPhA CEO, Jon Roth. “Pharmacy practice is at center stage in many areas across the state and country, so it is no surprise this year’s event has garnered the traction it has from both attendees and exhibitors.”

Participation in the Exhibit Hall at Western Pharmacy Exchange offer vendors the opportunity to connect with key pharmacists from all practice settings including pharmacy owners, community pharmacy, hospital/health-system, managed care organizations, academicians, student pharmacists and pharmacy technicians. WPE provides exhibitors the opportunity to meet face-to-face with 1000 pharmacy professionals.

When it comes to promoting a new product or service, nothing compares to in-person interaction with decision makers. That business to business transaction that can only be achieved in person is what makes exhibiting such a great option. It not only allows vendors the chance to give their customers an exclusive preview, it is also a great way to advertise and create brand awareness. This unparalleled opportunity for companies with products and services which assist pharmacists in providing quality patient care, only happens once a year. From the exhibit floor to networking events, WPE offers company exposure elevating brand recognition resulting in increased sales. For more information on exhibiting opportunities at the 2018 WPE, please visit The deadline for exhibitor submissions is Wednesday, March 7, 2018.

“CPhA is the largest state association representing pharmacists in the country, and the efforts of our organization has built and grown Western Pharmacy Exchange into one of the top pharmacy events of the year,” said CPhA Vice President of the Center for Learning, Soua Vang. “Our attendees join us from all over for the networking, continuing education opportunities and exclusive access to new products and services, which makes WPE a prominent opportunity for any partnering exhibitor.”

For more information, please contact CPhA’s Manager, Resources Development, Mursal Rahim at 916.779.4518 or

About California Pharmacists Association

The California Pharmacists Association (CPhA) is the largest statewide professional society of pharmacists in the United States. CPhA represents pharmacists in all practice settings in fulfilling its mission to promote the health of the public through the practice of pharmacy. For more information on CPhA, please visits



California Pharmacists Association
Mursal Rahim, 916-779-4518


Source: California Pharmacists Association

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