NOP World Appoints Barry Zimmerman CEO Of NOP World Health

NEW YORK, March 9 /PRNewswire/ -- NOP World has appointed Barry Zimmerman CEO of its global NOP World Health sector. In his new position, Zimmerman will lead the integration of NOP World's three health-focused companies -- Market Measures/Cozint, Strategic Marketing Corporation and NOP Healthcare -- into a single global organization. NOP World Health is a leading provider of primary market research to the worldwide pharmaceutical and healthcare industries.

Prior to his appointment, Zimmerman served as CEO of Market Measures/Cozint. In that role, he introduced numerous initiatives to improve customer service, research practices and product innovation including:

   * Building a Key Account Management structure to provide dedicated client
     support and a single point of coordination across all NOP World
   * Creating focused product development and portfolio management processes
     to align research services with customers' business needs
   * Establishing an Emerging Markets team to meet the specialized research
     requirements of emerging pharmaceutical, biotech, device and
     diagnostics companies, as well as financial analysts, ad agencies and
   * Re-structuring syndicated and custom research teams to maximize
     efficiency and ensure best practices

Zimmerman first joined NOP World in 2002, as Executive Vice President of Strategic Account Development. During that time, he led an executive suite program, created to provide insight and solutions to senior pharmaceutical management. In addition, he drove the successful launch of NOP World Health's ScripDriver(TM) service -- the first sales and marketing productivity tool to link brand health, patient dynamics and promotional activity to the prescribing decision.

Before coming to NOP World, Zimmerman served as Senior Vice President, Global Account Development at Quintiles. He first joined the Quintiles organization through Innovex, where he was Senior Vice President of Business Development and Marketing.

Zimmerman joined Quintiles from IMS Health, where he spent 18 years, rising from Marketing Consultant to Vice President, Business Development and Global Account Management. At IMS, Zimmerman headed a national sales and service organization. He also originated IMS's executive suite program, covering both US and global applications.

"I am taking on my new role at an exciting time, as we work to bring our healthcare businesses together -- and leverage the full power of our combined capabilities for our customers," says Zimmerman. "As it has been throughout my 30-year career in the pharmaceutical industry, my focus remains on building long-term value for clients. Our goal is to serve as true insight partners, helping clients manage their products with optimum effectiveness across the life cycle."

"Barry's deep knowledge of the industry, coupled with his commitment to customer service and passion for product innovation, make him the ideal choice to lead our NOP World Health sector," according to Simon Chadwick, CEO of NOP World. "I look forward to working with him and creating an integrated NOP World Health that can help our pharmaceutical clients strengthen their business outcomes."

About NOP World Health ...

A leading supplier of syndicated and custom research to the global pharmaceutical community, NOP World Health is the health-focused arm of NOP World -- a top-ten market research power worldwide. Headquartered in New York, NOP World is a wholly-owned subsidiary of UK-based United Business Media .

Through industry-specific business units, NOP World offers focused expertise across six areas -- automotive, business and technology, consumer and retail, financial services, health and media. Industry specialists are supported by five Centers of Excellence. Four focus on the key stages of the marketing cycle -- Market Opportunity, Brand Strategy, Marketing Effectiveness and Customer Management. The fifth -- NOP World's Research Center of Excellence -- provides best-in-field research design, methodologies and analytics.

About United Business Media ...

United Business Media ( is a leading provider of business-to-business media solutions. Its products and services help companies around the world meet their market information needs. In addition to NOP World, UBM's businesses include PRNewswire, the world's leading corporate news distribution service, and CMP, the business-to-business, media and exhibition group operating in focused market sectors, including high-tech, healthcare, property, entertainment, jewelry and fashion in the US, UK, Asia and Europe.

NOP World

CONTACT: Ilene Siegalovsky, 1-800-456-4405, ext. 3515, for NOP World

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