Manhattan Research Introduces Consumer And Physician Segmentation Modules Providing Health And Pharmaceutical Clients With Insight For 2005 Strategic Product Planning

NEW YORK, April 20 /PRNewswire/ -- Manhattan Research (, a leading healthcare marketing and information services firm, announced the availability of its Therapeutic Segmentation Modules (patients and caregivers) and Specialist Segmentation Modules (physicians) designed to assist health and pharmaceutical marketers in their 2005 strategic product planning. Therapeutic and Specialist Segmentation Modules enable clients to understand where the target market is today - and more importantly, where it is headed in 2005.


Each consumer module is a comprehensive analysis of a disease class' adoption and use of technology applications for health care. Segments include patients, disease information seekers, and caregivers. These data supplements offer a strategic view of the market, but focus heavily on tactical execution. Clients selecting from a list of more than 30 therapeutic segments can expect to receive a complete profile of their therapeutic market and an analysis of the opportunities available to their brand. Topics include health information access, online adoption, Rx requests, communication and connectivity, DTC marketing, health plans online, email marketing, etc. The following consumer therapeutic segments are available immediately:

- Acid Reflux - Eczema - Menopause - Acne - Erectile Dysfunction - Migraine - ADHD - Glaucoma - Nail Fungus - Allergies - Heart Disease - Obesity - Anxiety/Social Phobia - High Cholesterol - Overactive Bladder - Arthritis - HIV/AIDS - Osteoporosis - Asthma - Hypertension - Pattern Baldness - Cancer - Hormone Replacement Therapy- Psoriasis - Chronic Pain - IBS - Smoking Cessation - Depression - Infertility - Stroke - Diabetes - Insomnia PHYSICIAN: SPECIALIST SEGMENTATION MODULES

Each physician module is a comprehensive analysis of the specialty's adoption and use of technology applications in the clinical practice. Clients can choose from a list of more than 20 physician specialties and expect to receive a complete overview of the physician market. Topics include eCME, eDetailing, physician-patient connectivity, PDA usage, ePrescribing, etc. The following physician specialties are available immediately:

- Primary Care - General Surgery - OB/GYN - Allergists - Hematologists - Ophthalmologist - Cardiologists - Hematology Oncologists - Pediatrics - Dermatologists - Infectious Disease - Psychiatrists - Emergency Medicine - Medical Oncologists - Pulmonologists - Endocrinologists - Nephrologists - Rheumatologists - Gastroenterologist - Neurologists - Urologists

For additional information on how to gain immediate access and to register for an informational product overview please visit us online at or contact Nicole D'Angelo at or 212.255.7799.

About Manhattan Research, LLC

Manhattan Research helps healthcare and life sciences organizations adapt, prosper and maximize opportunities in the networked economy. The company seeks to serve as a strategic positioning system for clients, helping them use industry expertise, robust data sets, and insight to maximize the value of their overall business strategy.

Contact Information: Nicole D'Angelo (212) 255-7799

Manhattan Research, LLC

CONTACT: Nicole D'Angelo of Manhattan Research, LLC, +1-212-255-7799,

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