Contouring Products Sales Set for a Revival in 2021: Study

Enhance your features with the help of a slightly darker warm color of the contour

Fact.MR, Rockville: The global contouring products market study has been released by award-winning market research firm Fact.MR. According to the study, contouring product sales are likely to witness a revival in 2021, relative to 2020. A resurgence in sales due to a spike in traveling and resumption of workplace is likely to create significant opportunities for market players in 2021 and beyond.

To improve their presence, manufacturers are capitalizing on makeup production. For example, players such as NYX Professional makeup are effectively leveraging technologies to produce a range of product lines that are more durable and matches the skin tone of people from all over the globe.

“2021 can be the year of partial revival for contouring products market, whereas a full recovery can only be expected by 2022. However, the shape and scale of recovery will vary across countries, as consumers in Western Europe and US may be slow to resume to the new normal.” says the Fact.MR analyst.

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Key Takeaways

  • Contouring product sales will witness a partial revival in 2021, and significant recovery is expected in 2022
  • Shelf-positioning, which needs to be taken into consideration during promotion, is an incredibly significant and frequently ignored field. Market players are likely to refocus on this.
  • Research and development to introduce newer shades to start replacing the rational orangey tints continues to be a key market trend.
  • Potential side effects of contouring products continue to be a key detterent

Key Drivers

  • Peer pressure, the rising number of working women, and the rise of the hospitality sector are providing momentum
  • Market players are taking the help of influencer marketing to tap into new demographics
  • Advances in cosmetic technology in terms of material, organic color, and ergonomic design are creating opportunities
  • Increasing economic influence of consumers in developing regions are offsetting some of the sluggishness from mature markets

Key Restraints

  • Significant fragmentation of the market has led to price-wars and low profit margins
  • Display of products deserves to be undertaken into account through promotion, an increasingly critical area that is mostly neglected.

Competitive Landscape

Some of the leading players in the market include NYX Technical Makeup, Rimmel, City Colour, E.L.F. Cosmetics, Hard Candy, Shany, L'Oreal, Profusion Cosmetics, Maybelline, Black Radiance, The Estée Lauder Companies Inc., Amorepacific Corporation, Anastasia Beverly Hills, Beauty mixer, and Becca.

According to the study, while US and Western Europe continue to be the traditional heavyweights, rise of a middle class with high disposable income has led to significant market advances in China and India. The report opines that leading players will look to consolidate their position in high-growth markets during the assessment period.

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More Valuable Insights on Contouring Product Market

In its latest offering, Fact.MR offers an in-depth overview of the market place for Contouring, showing forecast data for the period 2018-2028. Based on the formulation (Powder, Cream, Liquid, Cake and Stick, Others), body parts, skin type etc., the report provides readers with critical insights into the demand for contour products across 7 main regions (North America, Latin America, Europe, CIS & Russia, Japan, APEJ, Middle East & Africa).

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