ORCHARD PARK, NY -- (MARKET WIRE) -- August 10, 2006 -- ValueCentric, LLC announced today that Alpharma, Inc. has selected the company’s award-winning ValueTrak™ on-demand data management and performance analytics solution to monitor sales activity and Fee for Service compliance. As a global specialty pharmaceutical company, Alpharma’s core business segments include an active pharmaceutical ingredients business, a growing branded products business and an internationally recognized animal health business focused on products added to animal feed that promote good health.
