Joanne G. Sujansky, PhD, CSP, KEYGroup -- Employees matter. No, they really matter. In fact, as the forces of globalism and the proliferation of technology relentlessly level the proverbial playing field, it’s safe to say that the men and women who work for you are everything. Think about it. Your competitors have access to the exact same resources as you. That means infinite choices exist not only for your customers, but for your employees as well. According to Joanne G. Sujansky, Ph.D, CSP, if you’re not seeking ways to nurture them and meet their needs, they will seek greener pastures—and your customers will follow them over the fence.
