The profound sense of loss and public mourning that followed the death of Apple co-founder Steve Jobs was a reflection of how great an impact he had on society and on the lives of individuals through the technology he helped to create. The magnitude and reasons for the outpouring of emotion upon his death by people who did not know him personally are explored in an article in Cyberpsychology, Behavior, and Social Networking, a peer-reviewed journal published by Mary Ann Liebert, Inc., publishers (http://www.liebertpub.com). The article is available free online at the Cyberpsychology, Behavior, and Social Networking (http://www.liebertpub.com/cyber) website.
