MARLBOROUGH, Mass., Oct. 17, 2011 /PRNewswire/ -- Sunovion Pharmaceuticals Inc. announced today, on the United Nations' International Day for the Eradication of Poverty, a partnership with CARE, a leading global humanitarian organization, to help the international agency in its mission to reduce global poverty and provide emergency aid-related services. More than 900 million people throughout the world live on less than one dollar a day(1). As part of Sunovion's Follow the Wings campaign, Sunovion will contribute $1 to CARE, up to a total of $100,000, each time the interactive game is played or shared. People are encouraged to visit www.FollowtheWings.com to play and share the game.
To view the multimedia content associated with this release, please click: http://www.multivu.com/players/English/52045-sunovion-announces-partnership-with-care-follow-the-wings-game/
"As an organization dedicated to helping people across the globe, we are pleased to be a partner in the Follow the Wings campaign," said Helene Gayle, president and CEO of CARE. "It is our hope that through this campaign, people will learn more about the challenges facing people in poor communities and be motivated to play the Follow the Wings game. Each person who plays will directly help us empower people to make a real difference in their families and communities."
CARE is a nonprofit organization that fights global poverty by working specifically with women in impoverished situations. It is the organization's belief that equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. Through community-based efforts to improve basic education, prevent the spread of disease, increase access to clean water and sanitation, expand economic opportunity and protect natural resources, CARE supported people in more than 85 countries around the world last year.
"Sunovion is committed to improving the health and lives of people throughout the world," said Mark Iwicki, President and CEO of Sunovion. "Through our partnership with CARE, we hope to increase awareness of the worldwide implications of global poverty and encourage people to take a simple step to help make a substantial difference. Sunovion hopes to help CARE in their important work to provide much needed resources to people in need."
The Follow the Wings game, including the official rules and regulations, can be found on www.FollowtheWings.com. Web site visitors are encouraged to share the game with friends and family through Facebook, Twitter and other social networks. The Follow the Wings campaign includes new advertising for prescription LUNESTA®(eszopiclone) that is focused on the iconic image of the Lunesta butterfly.
About CARE:
Founded in 1945 with the creation of the CARE Package, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor girls and women because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty.
Our six decades of experience show that when you empower a girl or woman, she becomes a catalyst, creating ripples of positive change that lift up everyone around her. That's why girls and women are at the heart of CARE's community-based efforts to improve education, health and economic opportunity for everyone. We also work with girls and women to promote social justice, respond to emergencies and confront hunger and climate change. Last year CARE worked in 87 countries and reached 82 million people around the world. To learn more, visit www.care.org.
About Sunovion Pharmaceuticals Inc.(Sunovion)
Sunovion is a leading pharmaceutical company dedicated to discovering, developing and commercializing therapeutic products that advance the science of medicine in the central nervous system (CNS) and respiratory disease areas and improve the lives of patients and their families. Sunovion's drug development program, together with its corporate development and licensing efforts, has yielded a formidable portfolio of pharmaceutical products and candidates with a focus on respiratory and central nervous system disorders.
Sunovion, an indirect, wholly-owned subsidiary of Dainippon Sumitomo Pharma Co., Ltd., is headquartered in Marlborough, Mass. More information about Sunovion Pharmaceuticals Inc. is available at www.sunovion.com.
Lunesta is a registered trademark and Follow the Wings is a trademark of Sunovion Pharmaceuticals Inc. Sunovion Pharmaceuticals Inc. is a U.S. subsidiary of Dainippon Sumitomo Pharma Co. Ltd. (C) 2011 Sunovion Pharmaceuticals Inc. All rights reserved. 10/11 LUN137-11- R1.
(1) World Bank. 2007. World Development Indicators 2007. Washington, DC: World Bank. | |
SOURCE Sunovion Pharmaceuticals Inc.
