Viral Market Tipping Point?
CHARLES TOWN, W.Va., Sept. 18 /PRNewswire-FirstCall/ -- ReBuilder Medical Technologies, Inc. -- “It took us almost 4 years to reach $1 million in sales, and in 2007 alone, we have crossed the 1.5 million mark,” says Daena Carter, Director of Accounting of ReBuilder Medical Technologies, Inc. “These figures exceeded our 2006 target by 15% due to the infusion of international sales. Sales from foreign countries have increased by 15% in 2007. As a result we are actively seeking distributors and international representation for our products,” states Ms. Carter. The International Diabetes Federation estimates that over 230 million people worldwide now live with diabetes. Neuropathy is known to affect more than 30% of all diabetes sufferers.
(Logo: http://www.newscom.com/cgi-bin/prnh/20061128/REBUILDERLOGO )
ReBuilder Medical Technologies, Inc., until recently has relied on Internet sales alone, and this year as a result of customer referrals, both consumer sales and professional sales have increased. The company cites its own internal study of customer’s comments when they order to determine that a new stage has been set for sales: viral marketing. Viral marketing occurs when a “tipping point” occurs or when a particular number of users who are telling others about a product reach a critical mass and take on a life of its own. It was this “tipping Point’ that caused the increase in public awareness of YouTube.com and MySpace.com for example.
YouTube.com recently was bought by the search engine company Google for $1.6 billion and MySpace.com was bought by NewsCorp for over $500 million.
“Word of mouth traffic has increased significantly over the last year. By tracking our web site visits we see that over 40% of our web traffic is now coming from other sources rather than the search engines and our pay per click advertising programs. This demonstrates a ‘viral’ or ‘highly contagious’ marketing effect. As our sales numbers increase this year I expect to see that trend continue or even accelerate. ReBuilder Medical converts almost 4% of our Internet traffic to sales. As our traffic increases, our sales increase proportionally,” says David B. Phillips, President and CEO.
“This year we are expanding beyond the Internet market to reach out to customers via late night infomercials and to the doctors for what is called ‘trusted advisor’ sales,” says Dr. Phillips. “Doctors are beginning to understand fully how the ReBuilder works to rebuild nerve integrity and to strengthen atrophied leg muscles.” Phillips further states, “Over the past three years we have continued to reach our sales targets. This is due in part to the increase in information about neuropathy and our effective marketing effort.”
The ReBuilder(R) is an electronic device that restores nerve function, increases blood flow, cancels pain, and reduces numbness and tingling that sells for $399-$699 retail and is available over the counter on the Internet.
About ReBuilder Medical Technologies, Inc.:
ReBuilder Medical Technologies, Inc is an emerging medical device manufacturer of innovative technologies founded by world renowned medical device inventor David B. Phillips, Ph.D. ReBuilder Medical’s flagship product is its FDA registered ReBuilder System for treating peripheral neuropathy. Unlike current therapies for neuropathy (nerve disease) which focus on prescription drugs with powerful side effects, the ReBuilder System is a portable, battery powered medical product that provides a new non-surgical treatment which is non-invasive, has no side effects and can actually strengthen muscles while increasing blood flow.
ReBuilder Medical also manufactures the Phillips Molluscum Treatment system for treating the skin disease Molluscum Contagiosum which primarily affects children. This system uses its proprietary form of micronized amorphous silver ions to disable the molluscum virus without side effects. The company is currently performing research and development on a number of other products as well.
Dr. Phillips is CEO of ReBuilder Medical Technologies, Inc. located in Charles Town, WV. He is best known for inventing the very first infrared ear thermometer. Dr. Phillips also was responsible for the GST System for the early detection of breast cancer and the AcuPen which detects acupuncture points and then treats them.
More information on ReBuilder Medical and its products can be found at: www.rebuildermedical.com.
Safe Harbor: This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words “estimate,” “anticipate,” “expect,” “believe,” and similar expressions are intended to be forward-looking statements.
CONTACT: Daena Carter, ReBuilder Medical Technologies, Inc. +304-725-2202
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061128/REBUILDERLOGOAP Archive: http://photoarchive.ap.orgPRN Photo Desk, photodesk@prnewswire.comReBuilder Medical Technologies, Inc.
CONTACT: Daena Carter of ReBuilder Medical Technologies, Inc.+1-304-725-2202
