PLEASANTON, Calif.--(BUSINESS WIRE)--Veeva Systems continues to push the envelope leveraging the power of cloud technology by enhancing Veeva CRM with another high-value capability: sample and promotional item ordering. The new addition enables sales representatives to easily replenish their samples and promotional materials through the same system they already use to manage their customer relationships. Now included in Veeva CRM, sample and promotional item ordering replaces various custom order systems to save life sciences companies hundreds of thousands of dollars in application development, integration and maintenance costs while also helping to control sample and promotional item allocation.