PLEASANTON, Calif.--(BUSINESS WIRE)--The pharmaceutical industry’s first Software as a Service (SaaS) CRM application for managed markets has been selected by Publicis Managed Markets (PMM), part of Publicis Healthcare Communications Group. This marks Verticals onDemand’s first sale of VBioPharma and the first time an industry-specific CRM solution has been applied to such a specialized area of pharmaceuticals as managed markets. PMM, a comprehensive services provider for managed markets, goes live with Verticals onDemand’s VBioPharma Managed Markets Edition at the end of July and will leverage decades of industry expertise to provide rich product insights for future versions of VBioPharma.