Women should be able to obtain emergency contraception in advance of having unprotected sex, a sexual health charity has said. The Family Planning Association (FPA) says the morning after pill is more effective the sooner it is taken. Having the pill to hand would mean women would not have to spend time finding a doctor or clinic to prescribe it, says the FPA. Some family planning clinics do already give out the pill in advance. The morning after pill can be taken up to 72 hours after unprotected sex has taken place.