One of the most compelling stories I heard at the recent Aspen Ideas Festival was from Brett Begemann, president and chief operating officer of Monsanto MON -0.16%. Begemann told of visiting a poor farmer in India. They didn’t speak the same language but did share one word. The farmer pointed at a new second story on his tiny house and said, with a big smile, “Bollgard.” He pointed at a new bicycle and said, “Bollgard.” Finally, he pointed to his two young children wearing new school uniforms and said, “Bollgard.”
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