MADISON, Wis.--(BUSINESS WIRE)--With the release of a new whiteboard video, “The Simplicity of Transfection,” Mirus Bio demonstrates its expanded transfection expertise. The whiteboard animation simply and clearly illustrates the process of transfection using the “Scribology” method of communication. Scribology is a method developed by Madison, WI – based company, TruScribe, that leverages neuroscience research in the use of simple images and narration to help viewers engage with the content and retain key information. TruScribe was recently thrust in to the national spotlight, producing Weird Al Yankovic’s last music video, “Mission Statement”.
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