FT. WASHINGTON, Pa., May 17 /PRNewswire/ -- McNeil Nutritionals, LLC, maker of VIACTIV(R) Dietary Supplements for women, announced today the arrival of the new VIACTIV(R) Multi-Vitamin Soft Chew in Chocolate Cherry flavor. The Chocolate Cherry VIACTIV(R) Multi-Vitamin Soft Chew will be on shelves nationwide in May 2006. VIACTIV(R) Multi-Vitamin Soft Chews are the only chewable multi-vitamin formulated specifically for women with 12 essential vitamins and calcium.
VIACTIV(R) Multi-Vitamin Soft Chews are a good source of vitamins A, B6, B12, C, D, E, Biotin, Pantothenic Acid, Folic Acid, Niacin, Thiamin, Riboflavin, plus Calcium. Taking one VIACTIV(R) Multi-Vitamin Supplement per day promotes heart health, bone strength, energy activation, eye and skin health and immunity.
“Getting the recommended daily amounts of essential vitamins and calcium is often a challenge for active women dealing with increasing demands on their time. Great tasting VIACTIV(R) Multi-Vitamin Chocolate Cherry Soft Chews present another simple option for women to comply with their regular multi-vitamin requirements to help maintain good health,” said registered dietitian Maureen Conway, Director of Nutrition Services at McNeil Nutritionals, LLC.
In addition to the new flavor, the makers of VIACTIV(R) are providing women with an added incentive to take their daily supplement. With each “freshness seal” from the package sent to the company, VIACTIV(R) will donate 50 cents to Dress for Success(R), a non-profit organization helping disadvantaged women prepare to enter the workforce. The VIACTIV(R) Brand will make a maximum donation of $100,000. The “SEND A SEAL, CHANGE A LIFE(TM)” program provides VIACTIV(R) users with an easy opportunity to empower others while taking care of themselves. Sending back freshness seals also earns consumers free rewards redeemable for a variety of gifts on the VIACTIV(R) website, http://www.viactiv.com.
VIACTIV(R) Multi-Vitamin Soft Chews will be available at all grocery and drug stores at a suggested retail price of $8.99 for a 60-count canister. More information can be found at http://www.viactiv.com.
About VIACTIV(R) Brand
VIACTIV(R) Calcium and VIACTIV(R) Multi-Vitamin Soft Chews are marketed by McNeil Nutritionals, LLC. VIACTIV(R) products are a key part of a woman’s active lifestyle. VIACTIV(R) Calcium and Multi-Vitamin Soft Chews provide convenient, great-tasting ways for women to supplement a healthy diet, helping to ensure they are taking in the recommended amount of key vitamins and calcium each day. More information is available at http://www.viactiv.com.
About McNeil Nutritionals
McNeil Nutritionals, LLC, is a marketer of innovative nutritional products. The company’s mission is to give people the ability to actively manage their own health. McNeil Nutritionals markets SPLENDA(R) No Calorie Sweetener, SPLENDA(R) Sugar Blend for Baking, SPLENDA(R) Brown Sugar Blend, VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin Soft Chews, LACTAID(R) Milk and Dietary Supplements, and BENECOL(R) Spreads. McNeil Nutritionals, LLC, is headquartered in Fort Washington, PA.
Media Contacts: Kelly McKeown RF|Binder Partners (212) 994-7586 Kelly.mckeown@rfbinder.com Sherri Satalof McNeil Nutritionals, LLC (215) 273-7449 ssatalof@mcnus.jnj.com
McNeil Nutritionals, LLC
CONTACT: Kelly McKeown of RF|Binder Partners, +1-212-994-7586,Kelly.mckeown@rfbinder.com, for McNeil Nutritionals, LLC; or Sherri Satalofof McNeil Nutritionals, LLC, +1-215-273-7449, ssatalof@mcnus.jnj.com
Web site: http://www.viactiv.com/
