Johnson & Johnson (JNJ.N) said it would acquire Vogue International for $3.3 billion, adding brands such as OGX shampoos and FX hair styling products to its consumer portfolio that includes Neutrogena and Clean & Clear.
Vogue's hair care products have gained popularity, helped by colorful packaging that makes them stand out in drugstore aisles.
The privately held company has focused on increasing its presence in drug stores and is spending more on buying shelf space than on consumer advertising.
Vogue's hair care products have gained popularity, helped by colorful packaging that makes them stand out in drugstore aisles.
The privately held company has focused on increasing its presence in drug stores and is spending more on buying shelf space than on consumer advertising.
